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Reformation Jeans: Denim Goes To Rehab

No matter what your style, Reformation Jeans has it. And they’re all ethical, too!

By Chere Di Boscio

The harsh truth is: denim has a drinking problem. It sucks up around 1,500 gallons of water for just one pair of jeans, and every year, there are over 2 billion pairs of jeans produced globally! When denim is rinsed, it leaves several tons of nasty, toxic blue dye that goes right back into our waterways.

Those 2 billion pairs of jeans require 3 billion meters of denim fabric, resulting in over 400 million meters of fabric going to waste as cutting scraps (enough fabric to roll around the Earth 11 times).  So it’s no surprise denim is pretty much the worst kind of clothing for the environment.

But luckily, there’s more sustainable denim around now than ever before, too. And some of that denim is coming from popular fashion brand Reformation.

Meet Reformation Jeans

Last year, Reformation decided to tackle the problem of denim pollution head on with the brand’s sister line, Reformation Jeans. This is a collection of sustainable denim and lifestyle basics  all made from deadstock and eco-friendly fabrics. The LA based brand saves over 50% of the material waste conventional jeans creates, saving 1.5 pounds of waste per pair on average. Reformation jeans also save more than 75% of CO2 emissions compared to a typical pair of jeans. And the best part, in my opinion, is that the label purchases water and CO2 offsets for all of their jeans, fully neutralising their carbon footprint.  

But that’s not all! Let’s talk about style.

We all love wearing jeans, so we just need to ensure that what we buy is sustainable, and lasts for decades.

This is something the latest #Refbabe, Bregje Heinen, knows full well. The Dutch eco-model, owner of 3 bulldogs, artist and former Victoria’s Secret model, was proud to rock Reformation’s latest collection of vintage-inspired denim. The collection consists of high-waisted jeans, pinstriped flares, patchwork jumpsuits and vintage-looking tees.

But of course, Reformation jeans offers many more styles besides. They’re now famous for their mom jeans, and we love how they use everything from surprising colours and patterns to unique details to make their jeans really stand out.

Falling in love? You can see the 26-piece collection below, and of course you can shop it at thereformation.com.

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