We want ethical denim. And Reformation Jeans has it! Here’s our pick of their best styles for this season
By Chere Di Boscio
The harsh truth is: denim has a drinking problem. It sucks up around 1,500 gallons of water for just one pair of jeans, and every year, there are over 2 billion pairs of jeans produced globally!
When denim is rinsed, it leaves several tons of nasty, toxic blue dye that goes right back into our waterways.
Those 2 billion pairs of jeans require 3 billion meters of denim fabric, resulting in over 400 million meters of fabric going to waste as cutting scraps (enough fabric to roll around the Earth 11 times). So it’s no surprise denim is pretty much the worst kind of clothing for the environment.
But luckily, there’s more sustainable denim around now than ever before, too. And some of that denim is coming from popular fashion brand Reformation.
Meet Reformation Jeans
Reformation decided to tackle the problem of denim pollution head on with the brand’s sister line, Reformation Jeans. This is a collection of sustainable denim and lifestyle basics all made from deadstock and eco-friendly fabrics like TENCEL and organic cotton.
Organic cotton doesn’t allow genetically modified seeds and restricts the use of many chemicals. It still uses water and land but it helps sustain the land it is grown on through crop rotations and natural ways of controlling pesticides.
The LA based brand saves over 50% of the material waste conventional jeans creates, saving 1.5 pounds of waste per pair on average.
Reformation jeans also save more than 75% of CO2 emissions compared to a typical pair of jeans.
And the best part, in my opinion, is that the label purchases water and CO2 offsets for all of their jeans, fully neutralising their carbon footprint.
But that’s not all! Let’s talk about style.
Buckets of Style
We all love wearing jeans, right? But we just need to ensure that what we buy is sustainable, and lasts for decades.
This is something that vintage #Refbabe, Bregje Heinen, (shown in our main image), knows full well. The Dutch eco-model, mom to 3 bulldogs, artist and former Victoria’s Secret model, was proud to rock Reformation’s first-ever ethical denim collection. It consisted of high-waisted jeans, pinstriped flares, patchwork jumpsuits and vintage-looking tees.
Since then, the brand has updated its collection to include loads of styles for nearly every body type and shape. And of course, the latest cuts, shapes and eco-friendly fabrics!
Today, we’ve shifted towards bigger, baggier jeans. Which is a good thing, if you’re into comfort! Obviously, we don’t encourage trend following, so if skinnies are still your thing, Reformation has you covered, too.
Whether you love 70’s vintage styles, jumpsuits or mom jeans, there’s something for you in our picks of the best Reformation jeans for this season.
The Best Reformation Jeans For 2023
Give your thighs a break with the Val 90s Midrise! This is a jean that’s slightly fitted at the hips and waist, but don’t worry – it’s not too tight there. The thighs and leg are both super roomy and relaxed. Perfect for lounging around at weekends! We love how this pair looks with a slouchy blouse or sweater.
Fabric: 57% Regeneratively Grown Cotton and 43% TENCEL
We think this is one of the best pairs of Reformation jeans for a few reasons.
One, it’s a bit flexible in the sense that you can choose your regular size, for a slim fit. Or, if you prefer something more relaxed, go just one size up. The pic below shows the model wearing her jeans that are just a size up, resulting in a roomier, but still chic, fit.
Two, the wide leg means you can fit boots under these. Perfect for those who live in a colder climate!
Fabric: Organic cotton and TENCEL blend
Perfect for pairing with sandals and a crop top, these Liza jeans are one of our faves!
They feature a fitted waist and butt, tapering to a narrow, above-the-ankle cut. Which looks great with heels, by the way!
The price tag won’t break the bank, and we love that there’s 1% elastane in the fabric blend. That means that after a heavy lunch, these high waisted jeans will expand with your belly. Comfortable!
But that’s not all. This style comes in 5 hues, from dark blue to light grey. And for select washes, Reformation added a high-tech traceability technology from FibreTrace. That means you can see the whole lifecycle of your denim, “from farm to butt”.
Fabric: Organic cotton, TENCEL, 1% elastane
Those 70s vibes are back again with the Cassidy jumpsuit!
Jumpsuits are really hot for this season. Especially when they look like the Cassidy! This is a full length, short sleeve jumpsuit with a deep V neckline. It features a functional, center front zipper and a belt around the waist, so you can tie it to your liking
Not keen on the dark blue? Well, never fear. It comes in almond and jade hues as well.
Fabric: 100% organically grown cotton
These slinky, sexy, silvery pants are one of our very favourite Reformation jeans picks for this year! They’re so rock ‘n’ roll. So chic. So different!
Pair them with just about anything from a delicate blouse to an oversized sweater.
Fabric: 57% Regeneratively Grown Cotton and 43% TENCEL
Yes people, mom jeans are still officially a thing. That means: high waist, loose legs. And the Cary is one of the best Reformation jeans styles to carry (pardon the pun) off the trend!
The fit is relaxed throughout the waist and thighs, which is great, because this pair is made of rigid denim. They were designed to fit just right, without too much stretch.
But if you think you’re gonna look like a suburban soccer mom, forget it. These come with silver studs to give them a punky edge.
Fabric: Recycled cotton fibres, TENCEL
The Cynthia is a pair of classically cut jeans that’s fitted in the waist, hip and butt. There’s a more relaxed fit in the leg.
Note that this style runs a half size small, so for a more comfy fit, you might want to order a size up.
This style is part of circular Ref Jeans. That means it was made from fabric scraps that would’ve been trash, but was instead turned into gorgeous fashion!
Fabric: 60% organic cotton, 40% TENCEL
Can I tell you how much I am LOVING these front pockets? The Janae features several 70’s vintage-inspired touches. These include a super-high waistline, ultra-loose leg, and best of all, those square front pockets!
What’s not to love?
Fabric: 64% Organic Cotton, 35% Tencel/Lyocell, 1% EcoLycra Wash
Looking for a really special jean? You’ll surely find it in The Collection by Reformation! This is a carefully curated selection of pieces that were chosen for their likelihood to be in your wardrobe forever. And the Magnolia is part of it.
This style features 100% organically-grown cotton, limited-edition washes, and timeless tailoring. And the best part? The brand offers free alterations for each pair, ensuring they fit you like a glove!
Fabric: 100% Organic Cotton
This is definitely one of the best pairs of Reformation jeans if you’re looking for something you’ll never want to take off!
The Tomas offers a relaxed fit at the waist and all throughout the leg. But the best part? The recycled cotton that comprises these ethical and sustainable jeans is soooo soft!
Fabric: 80% Regeneratively Grown Cotton and 20% Recycled Cotton.