eluxe magazine

Sustainable Brands On Sale This Black Friday

Looking to make your Christmas giving list greener this year? These sustainable brands on sale this Black Friday give you no excuse not to! We’ve got a few exclusive sale codes, too!

By Chere Di Boscio

Ok, I have to admit – I was of two minds with regards to posting this article. On the one hand, we’ve written about the merits of Buy Nothing Day many times in this magazine, and I’m a strong proponent of only buying what you need, when you need it. On the other hand, many readers of Eluxe Magazine have told me or written to me to say they’re bummed out that they can’t afford sustainable fashion or organic beauty products.

Well, maybe the fact that there are several sustainable brands on sale this Black Friday can help.

That’s not to say I’m suggesting you should go out there in a consumerist frenzy and buy, buy buy! I’m just saying that if you can’t normally afford ethical fashion or clean beauty brands, or if you want to stock up on eco-friendly basics or buy your loved ones sustainable gifts for the holidays but don’t have much budget, now is your chance.

Here’s my pick of some of the best sustainable brands on sale this Black Friday. Happy shopping!

Sustainable Brands On Sale This Black Friday

1. Numi

The shop: Numi is a sustainable fashion brand that consciously creates products that make life that little bit easier! Their gorgeous products are a labour of love, made with attention to the finer details so you can shop with absolute faith and confidence. From the yarns used to knit garments to the materials used to package shipments, every step of the process is thought out with care for the planet we live on.

The deal: There are several deals available on Numi this Black Friday, including an early bird discount! Deals to be found are:

Friday Nov 19th/Sat Nov 20th:

  • Earlybird flash sale: 20% off sitewide

Nov 22nd – Nov 24th:

  • Black Friday Week sale: up to 40% off

Nov 25th- Nov 28th:

  • Black Friday Sitewide Sale: 30% off 

Nov 29th:

Best for: This is one of the best sustainable brands on sale this Black Friday to shop gorgeous undershirts, comfy loungewear you won’t want to ever take off

sustainable brands on sale this Black Friday

2. Proverb Skin

The shop: If you’re aware of how toxic aluminium in skincare is, then you’ll want to take note of this skincare brand. Proverb is a natural skincare brand founded by sporting duo Kirstie and Luke Sheriff. Understanding the importance of keeping fit, Luke became dedicated to elite health, diet and wellbeing. Investigating into how aluminium blocks your sweat ducts to reduce perspiration, which is actually crucial for temperature regulation of your body, the duo formed Proverb.

Not only does this fabulous skincare brand provide an alternative to mainstream deodorants, which are incredibly toxic for our health and planet, but they’ve also taken steps to re-launch their entire range using plastic-free packaging.

The deal: This Black Friday, Proverb Skincare have a few deals that are of great value. Whether you’re new to the brand and looking to sample their range with 20-35% off, or are looking for a discount on their deodorant subscription box, these are the deals you can expect to find:

  • Join their refillable natural deodorant subscription and get it at a discounted price. It’ll cost just £9.60 for your Starter Set (1x Outer Reusable Case + 1 x 70g Deodorant Refill) instead of a £15 one time purchase
  • 35% off all sizes of their Proverb Refillable Hand Sanitiser. This is the most beautiful smell, you’ll happily want to use it! The pocket-size vegan sanitiser will be £4.52 instead of £6.95
  • 20% off sitewide on all other Proverb products beginning Friday 26th November and ending midnight Monday 29th November.

Best for: This is the perfect sale to ditch any toxic skincare and switchover to clean, healthy replacements!

3. BRND & Co.

The shop: Love animals? This is one of the best sustainable brands on sale this Black Friday!

A small and local black-owned fashion house that has the planet in mind, BRND & Co. pride themselves on sustainability.  All of their clothing is made from organic cotton and recycled materials which makes them good for the planet and super soft for your skin.  Their clothes are also vegan and support charities such as Born Free Foundation, Whales and Dolphins Conservation and Bee Friendly Trust to name a few.

These charities do fantastic work around the world, looking after all sorts of endangered animals from bees to elephants. To continue the amazing work of their charities, BRND & Co. give 10% of their profits to further help these great causes.

The deal: This Black Friday, you can shop at BRND & Co. with up to 60% off!

Best for: Giving something back to planet-friendly brands while you shop for organic, unisex threads.

sustainable brands on sale this Black Friday

4. REN Skincare

The shop: This clean beauty brand is famous for its Evercalm redness-combatting line, its absolutely delicious-smelling Moroccan Rose Otto bath oil, a Bio-Retinoid anti-ageing range, and much more. Founded in London, REN is now a global brand loved my many for its ability to take care of your complexion effectively and naturally.

The deal: There are a few discounts across the brand, including 35% off REN’s specially selected skincare sets, plus 20% off when you build a bespoke Christmas Gift Set.

Best for: Kick-starting your Christmas shopping with sustainable sets with a Black Friday discount

ren clean skincare box

5. Ulta Beauty

The shop: This is your one-stop-shop for all your beauty needs, from toothpaste and bath products to makeup and fragrance. Not everything here is non-toxic, but there is a wide range of clean beauty brands, including Herbivore, Eminence Skincare, REN and many more. You’ll find plenty of sustainable brands on sale this Black Friday at Ulta!

The deal: It depends on the brand, but some great bargains are to be had! For example, you can get 50% off selected makeup kits, 40% off of Pacifica and they’re discounting a selection of cleansers for just  $15 each. The sale runs from November 21-November 27.

Best for: Gift boxes. The store has a huge selection of gift boxes from all your favourite non-toxic brands that your friends and family would love to see under the tree.

ulta beauty brands

6. Mejuri

The shop: We love everything about Mejuri, especially the fact they specialise in delicate, fine, ethical jewelry at highly affordable prices. The brand is based on the ethos that jewelry is an expression of self, and Mejuri encourages you to wear it when you want to, buy it when you feel like it, and keep it forever. Gotta love that, right?

The deal: Mejuri’s Black Friday promotion is easily their best sale, ever! You can enjoy 20% off EVERYTHING with a minimum spend of £100. The discount runs from November 24-29. But that’s not all! Email subscribers can shop Mejuri’s private sale from November 22-23.

Best for: Treating yourself or someone you love to a gorgeous piece of ethical jewelry. Perfect for Christmas gifting!

7. 100 Percent Pure

The shop: A leader in the clean beauty space, 100 Percent Pure is one of our favourite sustainable brands on sale this Black Friday. The brand lives up to its name with its wide variety of natural beauty products including makeup and skincare. Not only is everything they create free from artificial colouring, fragrance, and synthetic preservatives, but they work wonderfully, as well! Tip: their coffee bean eye cream and fruit pigmented lipsticks are huge favourites here at Eluxe.

The deal: It’s good, but it’s a bit complicated! Basically, they’re offering a bunch of their best selling products for just $10!

But first, you must add $35+ of merchandise to your cart to unlock those Beauty Deals. Beauty Deal products do not qualify towards the threshold, and there’s a limit 6 per item. This is their most popular sale of the year, and stuff sells out, so be sure to hurry and grab a bargain while supplies last!

Best for: This is one of the best sustainable brands on sale this Black Friday for gathering all your beauty basics for the coming year.

Sustainable Brands On Sale this Black Friday


The shop: If you already love beauty boxes, then you’ll likely already know about GLOSSYBOX. Each month, the team works to bring together a beauty box to bring the best products available, alongside tips, tricks and trends for you to trial. One month is may by sun-kissed trends from the beaches of Brazil, others the newest skincare regime from Japan. One thing is sure: GLOSSYBOX makes it their mission to tell you about it first!

The deal: When it comes to Black Friday deals, Glossybox is slaying! There are many incredible deals to be enjoyed over the period, including:

Friday 26th November:

  • Black Friday and Skincare Edit Limited Edition Boxes Launch, starting at Midnight EST for subscribers and 7am EST for non-subscribers
  • Hall of Fame Box Sale, starting at 7pm EST, Glossies will be able to shop past favourite boxes for a limited time. Bundles include: 1 box for $12; 2 boxes for $20; 3 boxes for $25
  • Enroll in a 1-month Subscription and get a free extra box with your order

Saturday, November 27th:

  • Receive free GLOW or SLEEP set when you spend $50 or more on GLOSSYBOX Skincare
  • FLASH SALE: Up to 10% extra off Black Friday, Bumble & bumble, Grooming Kit Limited Editions
  • Enroll in a 1-month Subscription and get your first box for $15

Sunday, November 28th:

  • 30% off all upfront subscription plans
  • FLASH SALE: Up to 50% off single Skincare products AND Skincare Edit Limited Edition box
  • Enroll in a 1-month Subscription and get your first box for $15

Monday, November 29th:

  • Holiday Limited Edition box launches at Midnight EST for subscribers and 7am EST for non-subscribers (see above for full details)
  • Enroll in a 1-month Subscription and get a free extra box with your order

Best for: All your beauty needs. Why not buy a box for someone ahead of Christmas at a generously discounted price?

glossybox black friday sale


10. Farfetch

The shop: This online department store offers a wonderfully curated selection of sustainable brands that care about materials, production processes and people. You’ll find a wide selection of sustainable designer clothing and jewellery from brands like Maggie Marilyn, Mother of Pearl, Mara Hoffman, Pippa Small, Stella McCartney and so much more!

The deal: Farfetch is offering a whopping 50% off almost everything on their site!

Best for: Luxury clothing and accessories you may not be able to afford otherwise.

Image credit below: Stella McCartney

farfetch black friday sale

11. Luxor Linens

The shop: From vegan bedding to cozy bathrobes, Luxor Linens offers all the sustainable textiles your home needs. Every item is ethically made from natural (and often, organic) fibres, including cotton, linen and bamboo. No matter what you choose, it will be beautifully boxed, too!

The deal: Get 30% off everything on the site. Free gifts are included for purchases over $150

Best for: All-natural, biodegradable homewear that will last a lifetime.

12. Sephora

The shop: Most of Sephora’s stock is pretty doused in chemicals, but they do carry a few great clean beauty brands, including Vapour Beauty, Axiology and Kjaer Weis, making this an easy online stop for clean cosmetics.

The deal: You’ll find up to 30% off all kinds of great skincare, hair care and makeup brands.

Best for: Getting stuff to gift to all your beauty-addict friends and family members. Be sure to shop the Clean at Sephora section to ensure you’re buying non-toxic brands!

Image credit: mysubscriptionaddiction.com

Sephora Black Friday Sale

13. My Little Green Wardrobe 

The shop: We see copious brands on sale come Black Friday, but if you’re wishing to shop only for ethical threads, then My Little Green Wardrobe is the place to visit. The online store only sells sustainable options for little ones across their site so you can shop with confidence that you’re supporting ethically produced garments only.

The deal: My Little Green Wardrobe is rebranding Black Friday to ‘Green Friday,’ because they’re planting a tree for every purchase made! They’re also offering up to 40% off clothing, but are urging customers to buy no more than they need to. This offer ends Nov 29.

Best for: Shopping for a cute green outfit ahead of Christmas or those essentials your little ones need with a generous discount


The shop: Want to dip your toe in the future of fashion shopping? You need to check out IMAGENERIA! This innovative shop provides consumers with the possibility of getting their very first digital, 3D printable files for their favourite jewelry, accessories, homewear, art, and even mental health products.

The deal: This Black Friday, you can get 20% off everything!

Best for: Early adopters looking for truly unique designs

Main image: Matt and Nat

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