By Chiara Spagnoli Gabardi
There’s no question that today, sales of vegan beauty products are on the rise, as more consumers demand cruelty-free makeup and skincare. In particular, younger women are searching for vegan products, with millennials being the main demographic behind the trend. This group tends to stick with drugstore beauty brands under the mistaken notion that buying products that are vegan and all-natural is too pricey.
In fact, the notion that if something’s more expensive, it must be better, is a huge fallacy in the beauty market. The truth is, there are plenty of cheap vegan beauty brands that are non-toxic, and yet highly effective. But what do we mean by ‘cheap’, you may be asking?
Here, I’ve rounded up over 10 of the best vegan beauty brands I know of that have an average price of around $30. Sure, they may not be as cheap as some of the better known drugstore brands, but these are much more natural and way less toxic.
Brand: Soapwalla works with the MADE SAFE® label, which means that a product is literally made with safe ingredients not known or suspected to harm human health, animals or ecosystems. It’s the only nontoxic certification to apply to products we use every day. The brand offers a wide range of products, from soaps and serums to deodorants and lip balms.
Hero Product: Soapwalla’s Original Deodorant Cream
Best known for their deodorants, Soapwall’s creamy unisex products are all natural and uniquely powerful, thanks to their superfine vegetable powders and clays, as well as lavender, peppermint and tea tree essential oils to absorb moisture, discourage bacteria, and ensure a long-lasting and highly effective experience.
2. Lily Lolo
Brand: Lily Lolo Mineral Cosmetics is a luxurious, all natural London based makeup brand that’s achieved cult status by beautifully harmonising natural, chemical free ingredients with the ultimate in mineral based technology. From eye shadow palettes and blushers to foundations and setting powders, all items are free from harsh chemicals, dyes and fillers and even has antibacterial properties to help improve the skin.
Hero Product: Natural Vegan Mascara
This is an everyday essential that helps your lashes look fabulous! The formula is natural and gentle, and has zero artificial ingredients, making it great for sensitive skins. It provides long-lasting colour with a smooth, creamy texture.
Brand: Boasting that it’s ‘clean AF’, Lawless Beauty promises that all it’s lipsticks, foundations, setting powders and glosses are always free of the worst, nastiest chemicals in cosmetics. No wonder Sephora has listed it as one of its ‘Clean At Sephora’ products!
Hero Product: Soft Matte Liquid Lipstick
This comfortable liquid lipstick formula hydrates the lips with natural emollient ingredients to provide a long-wearing, yet very creamy experience. This breakthrough, buildable formula does not cake or crack, and fades evenly so you can effortlessly re-apply it on the go.
4. Pai Skincare
Brand: Sarah Brown founded Pai Skincare after suffering from irritated, hypersensitive and acne-prone skin. She decided to create a vegan friendly skincare line that would include cleansers, creams, oils, exfoliating masks and more. Today, this pure, potent line is as luxurious as it is gentle, brimming with organic ingredients that will soothe even the most distressed complexions.
Hero Product: The Petit Try Me Pai Set is the ideal travel kit, made up of an Apple Seed Oil and Mallow Blossom Hair & Body Wash, a Face & Body Wash, and a Konjac Sponge.
5. Au Naturale
Brand: Not many beauty brands can claim their founder is a former nuclear analyst! But Au Naturale’s Ashley Prange was indeed just that, until she decided to create an all-natural, healthy, and ethically sourced makeup range that would appeal to all budgets.
Hero Product: The AURA – Pure Powder Highlighter
This shimmery highlighter is designed to provide radiant coral glow to your face and décolletage. Of course, it’s 100% natural, cruelty-free and vegan friendly.
Brand: Sappho Organic Cosmetics is the brainchild of was born from makeup artist JoAnn Fowler’s diligent search for vegan-friendly formulations with super safe ingredients. Minimally packaged, all of Sappho’s products are not only highly pigmented and suitable for professional use, but are also very reasonably priced.
Hero Product: The Brow Pomade
Got grey hairs in your brows? Are they a bit sparse? Do they fly out this way and that? Are you just looking to up your brow game? This pomade is the answer to your prayers! Use a fine liner brush to blend it into the skin and gloss over the brows. Once dry, your brows will stay put, and I guarantee your eyes will really pop!
7. Green People
Brand: Green People is the UK’s most popular organic skin care brand, and has conquered the world for its high standards in natural cosmetics.
Hero Product: Blemish Banish Concealer
Whether it’s dark circles, pimples or other irregularities you’re trying to hide on your skin, this antioxidant, antimicrobial and anti-inflammatory concealer will do the trick! This is so gentle, it’s perfect for all skin types, even sensitive.
8. Dr Bronner’s
Brand: Dr Bronner boasts 150 years and 5 generations of family soap-making which distinguishes this eco-label. It still thrives today thanks to variety of all-natural, highly effective everyday products from toothpastes and lip balms to soaps and shampoos.
Hero Product: Castile Soap
Dr Bronner’s Liquid Soaps are a global favourite! It’s a concentrated, biodegradable, versatile and effective product that can be used in 18 ways – from laundry soap to shower gel. Made with organic and certified fair trade ingredients, it’s packaged in a 100% post-consumer recycled bottle.
9. 100% Pure
Brand: 100% Pure makes everything you need, from skincare to cosmetics. And those cosmetics get their pigments from totally natural ingredients like fruits, vegetables and teas, which also offer a huge amount vitamins, antioxidants and other nutrients that make your skin prettier and healthier.
Hero Product: Charcoal Clay Cleanser
It may seem counter-intuitive to wash with charcoal, but trust me – this ingredient makes for a deeply purifying facial cleanser. It’s detoxifying, pore minimising and skin purging. It thoroughly removes all impurities, while refreshing your skin.
Brand: Since its foundation in 1987, this German-based label has provided beauty lovers with a wide variety of gorgeous, deeply pigmented makeup products, seriously effective skincare and grooming products like toothpastes and shampoos, too. Of all the cheap vegan beauty brands, this may well be the one that’s the best value for money.
Hero Product: Lavera Lavera Illuminating Eyeshadow Quattro
This shimmery eyeshadow set provides four warm shades that add depth and dimension to eyes. Choose to use it as a subtle powder shadow for day, or a more intense hue by wetting the palette for evenings.
All Photos come from the Brands’ Official Websites
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