Clothes Fashion

Label Love: Cloe Cassandro’s Grunge Goddesses

By Diane Small

Confession: I was a teenage grungester. Courtney Love was my goddess, and Chris Cornell was my god. I scoured thrift shops for slip prom dresses and wore them with Doc Martins. Ah, those were the days.

One of the best things about working for Eluxe is discovering new sustainable fashion brands – and I just discovered one that resonates with me, big time. Cloe Cassandro creates easy to wear, luxury silks at affordable prices. Coming from a creative family and with a background in styling and photography, her brand was founded in 2012 as a way to support family friends. Going strong Β for more than 15 years, the production is still managed by the same person, with each piece sampled and created in Bali.

Despite the Riot-Grrrl vibe to some of the looks, grunge isn’t actually the biggest influence of Cloe’s style. Rather surprisingly perhaps, it’s a love affair with Bali that’s behind Cloe Cassandro’s inspiration. All pieces are hand made, hand dyed and hand printed by local Balinese artisans. The philosophy is simple: timeless design and the most beautiful silk chiffon fabrics- are combined to create simple, classic pieces and are produced ethically and to the highest standard.

Each piece in the collection is made from high quality silk. It’s all easy to wear for days at the beach, but remains sophisticated enough to transition into evening drinks in the city, if you add the right shoes and accessories. Stocked in international boutiques such as Heidi Klein as well as online at, each piece is designed by Cloe as a representation of something she would wear herself; a timeless shape with interesting and thought-out details.

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