The winners of the Eluxe Awards 2025 are very worthy – and you might love some of these new brands!
By Lora O’Brien
We’re excited to announce the winners of the 10th annual Eluxe Awards!
The greenest, most sustainable, eco and vegan brands in the world of luxury are honoured through the annual Eluxe Awards.
The Eluxe Awards deeply appreciates brands and individuals that are working towards affecting positive change for people, animals, and the planet. The Awards were the first of their kind for excellence in sustainable luxury when they were launched in 2015.
Eluxe Magazine was founded by eco-luxury pioneer Chere Di Boscio in Paris in 2013. Since then, Eluxe Magazine has become a leading voice in the realm of sustainable fashion, beauty, vegan food and ethical travel.
Categories for the 2025 awards nominees were focused on vegan beauty, cosmetics, home and fashion brands.
Categories included the following:
- Best Ethical Brand of 2025
- Best Clean Beauty Provider
- Best Vegan Skincare Brand
- Best Vegan Cosmetics Brand
- Best Sustainable Home Brand
- Best Ethical Fashion Brand
- Best Vegan Brand of 2025
The judging panel consists of experts in ethical luxury including: Trashion Forward Author Kenny Jackson-Forest; wellness and beauty expert Catharina Banach, and others.
To see all the nominees for 2025, click here. And now, we are excited to present the winners!
And The Eluxe Awards 2025 Winners Are…
1. Best Ethical Brand of 2025
Nominees: Wildcrafted Organics, WA:IT, Onyx + Petal, Science4Beauty
Winner: Science4Beauty
About the winner: In a world that is trying to encourage women to inject toxic substances into their faces and bodies in the name of beauty, Science4Beauty is providing the beauty industry with one of a kind products that provide the same results as the likes of Botox, but with gentler ingredients.
Science4Beauty came to life when four scientists and a Professor joined forces with a combined goal to build a modern cosmetics brand that uses natural neurotoxins to create super effective products with real results. Deeply inspired by nature, each product is based on scientific research and proven results with ingredients that have been carefully selected for their potency and are safe to use.
One of their holy grail products is Miorelaxant Magic, a sea snail based skincare product with the ability to relax facial muscles. Say no more!
Our judges said: Forget Botox! Science4Beauty uses Conocream – a new generation of myorelaxing cosmeceutical that works just like Botox to relax muscles and stop excessive sweating. But transdermally, and all naturally. How amazing is that? Our only critique? Not all pages on this Polish brand’s site translate well into English. But it’s a small point!
2. Best Clean Beauty Provider
Nominees: Wildcrafted Organics, Science4Beauty, Bohemian Botanicals, Biomazing, GreenGlam, Bioaura
Winner: GreenGlam
About the winner: Who doesn’t love shopping for skincare and beauty products? But trying to navigate whether or not something is good for our health as well as our skin can often be a minefield. Well, now you can shop for natural and organic beauty products in one easy place.
GreenGlam is an online platform that sells a plethora of fabulous products and carries many brands. They also sell lifestyle products, too, and it’s a great place to shop with confidence whether it’s for you or a gift for a loved one.
Our Eluxe Awards 2025 judges said: Easy to navigate and beautiful to look at, this online shop brings great clean beauty brands to shoppers, including Ilia, Burt’s Bees and Kjaer Weis.
3. Best Vegan Skincare Brand
Nominees: Arithmos, Queen of Green
Winner: Arithmos
About the winner: Born out of a mother’s love, Arithmos was founded by Michelle Wang in Melbourne, Australia, in a bid to help heal her daughter’s skin condition which caused dry and itchy skin.
Understanding how difficult it is to navigate product labels, Michelle decided to take matters into her own hands, creating a brand that focuses on simple, natural skincare using seasonal ingredients that are highly effective using botanical oils.
Each product is hand blended using high-quality ingredients and contains no parabens, emulsifiers, surfactants, fragrances, thickeners, synthetic preservatives, nuts or palm oil. They’re also certified vegan and cruelty-free!
Our Eluxe Awards 2025 judges said: I think most of us are sick of synthetic, toxic perfumes by now. And Arithmos combines skincare with smelling good in the most natural way possible.
4. Best Vegan Cosmetics Brand
Nominees: Kylie’s Professional, Spectrum
Winner: Kylie’s Professional
About the winner: From the earth to you, Kylie’s Professional is a professional makeup brand founded by Kylie Eustace, a practising makeup artist for over 25 years. From early on, her own sensitive skin was what led her to find non-irritating and safe skincare and beauty products. Kylie’s mineral makeup provides the coverage of mainstream beauty products – minus all the nasty ingredients!
Kylie’s Professional products are made using the highest natural minerals that are ground down into a fine powder before they’re purified and processed for use in cosmetics. They achieve professional results, offering excellent coverage for all your makeup needs! The brand is Australian-certified, cruelty-free, vegan, toxic-free and allergen-free.
Our Eluxe Awards 2025 judges said: Don’t confuse this brand with the toxic Kylie Kardashian brand! Unlike the celebrity brand, these cosmetics are much more natural, totally vegan, and of a much higher quality. Perfect for pros and ‘civilians’ alike!
5. Best Sustainable Homeware Brand
Nominees: Greenpan, Wablu, Ettitude, GSK Bespoke Designs
Winner: GSK Bespoke Designs
About the winner: We already knew that Giovanna Sessi-Knott has an impeccable eye for style with the launch of her vegan Morphbag. But now, she’s turning that talent into homeware design.
Empowering clients by intentionally reflecting their lifestyle needs and individual style, GSK Bespoke Designs transforms your space into the sustainable sanctuary that you dreamt of. Whether domestic or commercial, GSK Bespoke Designs creates spaces that are functional, timeless, and based on eco friendly materials and principles.
As the founder says: “Life taught me that in order to lead a sustainable lifestyle, we need to simplify our lives, declutter our homes and our wardrobes and make conscious choices.”
Our Eluxe Awards 2025 judges said: Chic, modern Italian design combines with an eco friendly ethos to create clean, non toxic living spaces.
6. Best Ethical Fashion Brands
Nominees: Luciela, COSSAC, Pixie Mood
Winner: COSSAC
About the winner: COSSAC makes it easy to ditch funding fast fashion. Agata Natlia Kozak created the clothing brand in 2014 as a means of providing women with stylish clothing that focuses on timeless aesthetics and sustainability.
The range focuses on body suits, blouses and more, and will make perfect staples for any sustainable closet.
Fabrics include organic cotton, linen, and sustainable modal.
Our Eluxe Awards 2025 judges said: I love COSSAC’s chic, feminine and subtly sexy clothing. Sure, it’s pretty and classically chic, but above all else, it’s also comfortable to wear and style.
7. Best Vegan Brand of 2025
Nominees: Altra, Urtekram Nordic Beauty, Spectrum, Pixie Mood, Rosy & Earnest
Winner: Altra
About the winner: Nature is at the forefront of vegan brand Altra. Dedicated to using 100% natural materials in their gorgeous scents, the brand focuses on redefining what scent is and can be for the wearer. With three distinct collections, Skin Scents, Altra Intense and Future Floral, Altra distils and lifts raw materials from nature before blending them into its unique scents.
Understanding that to create any product, you will inevitably use the planet’s resources, Altra remains fully transparent on the process. The fragrances are houses in stunning glass bottles which are infinitely refillable. They source and work alongside ethical and responsible suppliers who each support their own environmental projects to protect the planet.
Our Eluxe Awards 2025 judges said: The rich, innovative scents, artistic bottles and organic packaging make this a beautiful, luxurious gift to yourself – or a loved one.
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