About Eluxe Magazine
Eluxe Magazine was founded in 2013 by editor Chere Di Boscio as a digital publication based in London and Paris, at a time when “ethical luxury” was still a niche idea. Over more than a decade, its writers built one of the web’s larger archives on ethical fashion brands, natural and organic beauty, and lower-impact living.
What we cover
Today Eluxe focuses on practical guides for people who want to buy better:
- Ethical fashion: brand lists and buying guides for clothing, shoes, bags and jewellery made with better materials and fairer labour.
- Natural beauty: the best natural, non-toxic and vegan products for skin, hair and body, and the looks to go with them.
- Home & baby: non-toxic and sustainable brands for the home and for children.
- Gifts & DIY: seasonal gift ideas, upcycling and homemade projects.
- Is it ethical?: checks on brands’ sustainability claims, and guides to spotting fakes and buying pre-owned.
How we work
Every article is reviewed and approved by a member of our team before publication. AI tools are part of how we research, draft and edit, as set out in our editorial policy. We correct errors openly; see our corrections page.
Ownership
Eluxe Magazine is owned and operated by Brown Brothers Media Pte. Ltd., a Singapore-based digital publisher, which acquired it in 2025. Editorial decisions are independent of advertisers and partners.
Contact
Editorial: hello@eluxemagazine.com
Corrections: corrections@brownbrothers.io
Partnerships: partnerships@brownbrothers.io