Eluxe TV

Destruction by Doritos: A Cheesy Love Story

By Diane Small

It’s a sad fact that rainforests across Southeast Asia are being destroyed every day to make way for massive palm oil plantations, where workers, even children, are trapped in modern slavery to cultivate the vegetable oil. The clearing of these rainforests and peatlands are driving many species like the orangutan and Sumatran tiger to the brink of extinction, while also polluting the Earth’s atmosphere by releasing gigatons of greenhouse gases.

Many fast food companies are complicit with this, and fuel demand for rainforests to be chopped down. Starbucks is one of the worst offenders, as is PepsiCo, manufacturer of Lay’s chips, Doritos, owner of Taco Bell and many other junk food brands.

Each year, PepsiCo buys a whopping 427,500 tonnes of palm oil. Given how high profile the Doritos Super Bowl campaign is (and how likely it is that millions of Americans will be munching their way through the game), we’re using this opportunity to let consumers around the world know about PepsiCo’s irresponsible palm oil sourcing policy–as told through a pretty funny video.

Support the message? Share the video! There’s never been a better time to spread the message and make friends, family and colleagues aware of PepsiCo’s practices.

Already shared the video? Then please sign the petition to PepsiCo if you haven’t already.

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  • Reply
    May 11, 2015 at 4:43 pm

    I try to avoid buying products containing Palm oil. The damage it does to places in the world just to support growing it is disgusting!
    This commercial should be a real eye opener to others! Thanks, Eluxe.

  • Reply
    Endangered Orangutans: How to Help the 'Men of the Forests' - Eluxe Magazine
    Aug 19, 2017 at 4:33 pm

    […] activity, especially the conversion of forest to palm oil plantations and timber estates, which is putting the very existence of the orangutan under threat. Palm oil is mainly to blame. This is the cheap and versatile oil that’s used in everything […]

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