Why Eco Model Angela Lindvall Is An Inspiration

A former Victoria’s Secret Angel and current eco model, Angela Lindvall is doing great things for the planet

By Chiara Spagnoli Gabardi

Former Victoria’s Secret Angel Angela Lindvall has appeared on the covers of most major fashion publication around the globe, and is one of the few models to have worked with nearly every major fashion house from New York to New Zealand. But what this American beauty likes to be known for the most are her ecological conservation efforts.

Unlike a lot of models and actresses who talk the talk, Lindvall really walks the (cat)walk, too, doing whatever she can in terms of working partnerships to raise awareness about the environment. For example, way back in 2007, during a scouting trip for Alter Eco in Bali, she visited the compound of eco-friendly jeweller John Hardy (who is also co-founder of the Green School), and was so inspired by the company’s value of environmental sustainability, she agreed to work with John Hardy’s Head Designer and Creative Director, Guy Bedarida, to create the Hijau collection, the proceeds of which were donated to Forest Ethics.

Not surprisingly, soon after, she signed a contract to become the face of John Hardy, appearing in all of the company’s advertising campaigns between Fall 2010 and Fall 2011.

Lindvall partnered with Bedarida again in early 2011 to create the Hijau Dua collection. A continuation of the Hijau collection, a portion of the proceeds from the sale of Hijau Dua pieces were donated to the planting of bamboo seedlings in Bali. In October 2011 Lindvall proved she really got the hang of jewellery design and started her own line with John Hardy called Angela by John Hardy. Currently sold on QVC, the collection is inspired by Lindvall’s travels and interest in ancient cultures.

Later, in 2009, she was one of the first ever models to team with eco-fashion label Edun and Yoox.com to design a line of ‘green’ clothing, whose proceeds were donated to the Green Cross International.


Jewellery lover Lindvall has also more recently created The Peace Begins in Me Collection for Article 22. It includes bracelets, pendants, earrings and rings with designs based on sacred geometries juxtaposed with precious metals and Article 22’s signature upcycled aluminum war metals. Angela was inspired to create the pieces after reflecting on how the geometries reflect “the innate structure in all mankind and nature… we cannot separate ourselves from each other or the planet. It is a symbiotic relationship. We are one.

Each piece not only gives back to support traditional Laotian artisan livelihoods, village development, and community endeavors but also helps further the efforts of Article 22 to safely and expertly clear some of the 80 million unexploded bombs contaminating land in Laos.

I know what you’re thinking: this woman is basically promoting products – that’s not so green. But let’s remember that the proceeds from those products all go towards good causes, and their ethical practices over ten years ago blazed the way for a more predominant ethical jewellery and fashion trend that is still growing today.

Lindvall is also is the founder and president of the Collage Foundation, an organisation promoting sustainability and environmentally conscious choices among young people. She has also created the Non-Profit Collage Foundation to educate younger generations, particularly younger girls, about their role in the world’s environmental issues and how they can make a difference in a number of ways.

This philanthropist/entrepreneur also aims to act as the perfect role model when it comes to saving the planet. Rather than live in a portered highrise in Manhattan or sprawling home with multiple garages and bedrooms (hello, Gisele!) for example, she has instead chosen to live in a small houseboat docked on the Upper West Side in New York.

Later, when she relocated to LA, she did as much as she could to ensure the shift was as green as possible. She installed a filtration system at her home to cut back on bottled water, planted fruit trees and herbs to consume in her own kitchen, and set up a charging station for her hybrid car. She also created a guest house in the garden that is fully biodegradable: a yurt, armed with solar panels for energy.

In fact, no matter where she may be living, the beauty ensures she always composts, grows as much of her own food as possible, raises chickens for eggs, and has even dug her own well. She never throws out clothing – instead, she recycles items in her wardrobe through the Collage Foundation. She has also set up an alliance for organic farmers. In short, this woman really sets the bar high for ecological behaviour!

A strong supporter of social networking to make change, she uses her blog to raise awareness of issues ranging from emerging alternative energy sources to GMO foods. Of her blog, she sums up her truest goals and reveals her most intimate thoughts: “My dream is to share this experience with the world in a way that will inspire the lives of everyone to pursue happiness. I believe there is a great deal to learn and I am open to all the challenges that will be presented along the way.”

We thank Angela for helping us to learn, and challenging us on our journey, too.

Main image: Tommy Hillfiger  Second image: John Hardy Third and fourth images: Article 22

Chiara Spagnoli Gabardi
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