The story behind the brand is very much connected to the personal journey of the creator of the brand, textile designer Cassandra Postema. Here’s how it happened, in Cassandra’s own words.
“After graduating from Central St Martins’ School of Art with a degree in fashion and printed textiles, I started by making clothes from fabrics I had collected from all over the world and upcycled vintage finds. I took them to high profile boutiques in London and my designs were featured in several magazines, even landing me the British Council’s New Generation sponsorship award, putting me on the map at London Fashion Week, which was a great time. However, as I sought out advice, I very quickly felt pressed into a certain mould, the way my suppliers and buyers wanted things done. My way of working and designing was compromised and I lost my direction. I also missed Asia where I had grown up.
I eventually co founded a social enterprise business in Hong Kong with a friend, where we worked with micro enterprises and local disadvantaged people in Asia designing and producing handbags. We came up with some great ideas and worked with some awesome clients. Walking into Anthropologie and seeing our hand embroidered clutches among their beautiful clothing was definitely a highlight.
However, a point arrived where I again felt increasingly hemmed in. I discovered that my own story needed a voice. I concluded that when taking on other people’s stories you start to think about your own. Emi & Eve were brought to life to manifest togetherness, relationship, friendship and community.” And so the brand was born.
It seems Cassandra now clearly has a voice, and it is one that calls out to help those most in need. But she’s also got a good eye; one for quality materials and detailed craftsmanship, both of which define the jewellery and accessories produced by Emi & Eve’s global artisans.