By Diane Small
The newly rebranded, proudly ‘green’ jeweller, Chopard, has once again dressed the most glamorous women in Hollywood for the Cannes Film Festival.
Working in conjunction with Livia Firth and her organisation Eco Age, the jewellery house recently relaunched its Green Carpet Collection, a range of diamond and gold high jewellery pieces that meet the highest ethical standards.
For this, Chopard uses only Fairmined gold and diamonds from mines that follow the rules laid out by the Responsible Jewellery Council’s Code of Conduct.
Marion Cotillard, Kate Blanchett, Karlie Kloss and many other A-listers have chosen to wear the Conscious Collection at Cannes, where the brand was very much present at several events, including an exclusive party on the Savarona yacht overlooking the Cote D’Azur. There, Caroline Scheufele and her brother Karl-Friedrich Scheufele, co-presidents of Chopard, welcomed Uma Thurman legendary racing driver Jacky Ickx, producer Harvey Weinstein, actress Naomie Harris, models Petra Nemcova, Selita Ebanks, Erin Heatherton and Alyson Le Borges, along Turkish actress Hà¼lya Avsar.
The Chopard Green Carpet Collection wasn’t the only eco-friendly element of Cannes this year–the jeweller also created the Palm d’Or statue for this year’s winner (Winter’s Sleep) out of 100% Fairmined Gold. This represents a crucial change in Chopard’s ongoing eco-improvement. “I am proud and happy that the Palme d’Or which I redesigned 16 years ago should be made of traceable gold mined in a manner respectful of human beings and the environment” said Caroline Scheufele, co-president of Chopard.