By Chere Di Boscio
After much anticipation, the winner of the EcoChic Design Award has been announced: Karen Jessen.
The German designer will now design the 2014 ‘Recycled Collection by Esprit’ for retail giant Esprit’s global shops in mid 2014.
A delighted Ms Jessen said: “This eye-opening experience sharpened my perspective about the powerful position I have as a designer. This week has made me more determined to have a sustainable influence on the fashion
Second prize went to French designer Louise de Testa, who will now embark on an educational trip to visit sustainable jeweller John Hardy in the brand’s stunning eco-friendly headquarters in Bali to learn about their design, production and business philosophy.
The EcoChic Design Award 2013 Special Prize Winner was selected by renowned Artist, Sandy Lam, who also picked Karen Jessen from Germany. She will reconstruct a used outfit from Sandy’s wardrobe for her to wear to ‘redress’ consumers’ attitudes towards sustainable fashion.
The judges of the competition were Orsola de Castro, Co-founder of From Somewhere and Co-founder and Curator of Estethica, Johanna Ho, Fashion Designer, Margaret Kutt, Division Manager Woman Collection & Trend, Gloria Lam, Editor-in-Chief of ELLE Hong Kong and Anderson Lee, Vice Chairman of the Sustainable Fashion Business Consortium.
The EcoChic Design Award is a sustainable fashion design competition challenging emerging fashion designers with less than three years’ experience to create mainstream appeal clothing with minimal textile waste. This fourth cycle, with major sponsorship from the HKSAR government agency Create Hong Kong, brought together eight finalists from Hong Kong, Mainland China, Taiwan, Singapore, the UK, France and Germany to present their sustainable collections to an influential audience at Hong Kong Fashion Week World Boutique.
Each year, it seems the designs chosen by the judges are more sophisticated and beautiful than the year before. We look forward to seeing what 2014’s entries, which will be accepted this spring.
Images courtesy of EcoChic Design Award
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