This article may use affiliate links. Eluxe Magazine only links to products we trust.
By Diane Small
Sitting on a couch one spring afternoon, Megan O’Malley was reading an article about peace pilgrim Satish Kumar. In the 1960s Kumar had walked 13,000km across the world to promote nuclear disarmament. Like a cliche bolt of lightning, inspiration hit; if Kumar could walk for nuclear disarmament, why couldn’t the same be done to promote a more sustainable fashion industry?
And so Walk Sew Good was born.
O’Malley, along with her friend Gabrielle Murphy, will be attempting to walk approximately 5000km across Southeast Asia to raise awareness of sustainable fashion. Starting in Hong Kong, the pair plan to visit China, Vietnam, Thailand and Cambodia, meeting and learning from people in the region making fashion in a positive way. Walk Sew Good are going to document their travels and create a Youtube series to share the stories of those they meet along the way.
Murphy and O’Malley want to show people that fashion can be done differently. “Most people are aware that there are awful practices going on in the fashion industry today. Mass exploitation of people and natural resources are happening at extreme levels in the fashion supply chain. The problem is, people feel disempowered to do anything about it. They don’t know where to start,” says O’Malley.
“We want to connect people with the stories of those working hard to create fashion in a sustainable and beautiful way. The aim of Walk Sew Good is to start a conversation with our followers and show them how they can support a fashion industry that has a positive impact,” O’Malley adds.
Murphy and O’Malley will set off on their year long walk later this year. “We’re not kidding ourselves, this is going to be a massive endeavour. It’s probably the hardest thing we’ll ever do. But we’re excited about the inspiring people we’ll meet, the stories we’ll hear and the adventures to be had,” remarks O’Malley.