By Diane Small
Valentino, the only high fashion brand to be green-lighted by Greenpeace for its dedication to environmentally friendly policies, is setting new standards for high-end sustainability.
Founded by Valentino Garavani and currently under the creative direction of Maria Grazia Chiuri and Pierpaolo Piccioli, the brand was praised by Greenpeace for its transparency of its sourcing of ethical leather, pulp and paper, and reductions in toxic water pollution — a major issue in the global textile industry.
Greenpeace reports that by 2020, the Valentino Fashion Group has vowed to eliminate discharges of all hazardous chemicals from the entire lifecycle and all production procedures related to making all products the Valentino Group.
The company stated: “We recognise that to achieve this goal, mechanisms for disclosure and transparency about the hazardous chemicals used in our global supply chains are important and necessary.” The luxury brand is also dedicated to a zero deforestation policy on leather and packaging creation.
Adding to its eco-kudos is this concept in design: a reversible Rockstud bag.
Many of us purchase more accessories to match them to various outfits, or out of sheer boredom. But these ingeniously designed bags are 2 amazing bags in 1–they’re easily reversible, allowing the wearer to change not only colours, but textures, too.
A perfect bag for day, with plenty of space for everything from phones and makeup to books and cardis for cool evenings, the trapeze-shaped bag is beautifully ladylike, but with a cool, punky edge.
Crafted by a total of five skilled artisans, and featuring hand-applied pyramid studs, the Valentino Rockstud bag showcases how Valentino is thinking sustainably not only in its sourcing of materials, but through its designs as well.