Smart Denim: A Sustainable Denim Photoshoot

By Diane Small

What does a fully eco-friendly outfit look like?

The truth is: better than you’d think!

While most of us – even here at Eluxe – incorporate a few ‘green’ items into our overall look, it is indeed possible to create an entire wardrobe based solely on sustainable clothing, and this wonderful shoot by photographer Tina Kaupert proves this beyond a doubt.

Stylist  Irmela Schwengler did a wonderful job of sourcing everyday denim looks from some of Europe’s top sustainable stores. Even the makeup is free of nasty, harmful chemicals!

For example, Nudie Jeans is well known for its use of 100% pure organic cotton and safe dyes, and also often upcycles denim into its products. Clothing company Freitag uses  materials created from  the bast fibers hemp and flax as well as Modal, all of which is grown in Europe, reducing its CO2 footprint, and none of which require excessive amounts of water to grow (unlike cotton). Compared to the production processes of more common textiles, the journey from fiber to finished product is just a short trip for Freitag’s fabrics (called F-ABRIC) since all of the production stages take place within a 2500-kilometer radius of their factory in Zurich.

And then there’s the aptly named Good Society, which bases its green credentials on heavily reduced water and chemical dye usage in its Italian made products. Even accessories brand Macarons is conscious of their environmental footprint, using only organic fabric.

The bottom line? Companies with a triple bottom line make amazing fashion!

Turtleneck: Wunderwerk
Blouse: Freitag
Collar: Macarons
Jeans: Wunderwerk

Glasses: Willems Eyewear
Dress:  Freitag
Collar: Stylists Own