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By Chiara Spagnoli Gabardi
She and her brother Justin (not her husband Timberlake), along with their childhood friend Grason Ratowsky, recently created the eco accessories line.
The company’s vision is to create authentic, functional, artistic pieces with global utility by combining up-cycled and high quality materials with classic designs that last a lifetime.
The socially responsible collection features fancy pouches, totes and backpacks, all made of recycled burlap coffee sacks from around the world, ranging in price from $80 to $320. Every single item is one of a kind, as the brand’s motto reiterates “no two Bare bags are ever the same.”
All bags are handmade in Colorado out of burlap fabric that once held thousands of coffee beans, but it’s Jessica who will really alert people to the brand: the actress claims she takes her tote wherever she goes, and she has declared: “It’s my set bag, it has all my scripts, all my stuff, all of my character stuff…it comes with me every day to work.”
There are several sizes and styles to choose from, ranging from the Coban Clutch to the Oaxaca Duffel; the Salento Tote to the Tacuba Backpack. Bare bags can be used as wallets, iPad holders, travel bags, or everyday purses, and are already proving to be a hit with Hollywood hipsters.
With a husband who continues to launch his own fashion range and a talent for producing eco-accessories, it seems Ms Biel will never be short of beautiful things to wear, but it’s also certain that the men in her life will never be short a muse.
But the actress’s social commitment doesn’t end with bags: she’s also also launched a website to teach women about sexual education. It’s not just about the birds and the bees–rather, Biel said that when she was trying to get pregnant, she realised she actually knew very little about the actual biological factors behind the creation of life, and decided to share what she learned.
Biel’s goal is to create a series of sex education videos aimed at young women discussing everything from changes in girls’ bodies during puberty to contraception. It’s a natural second step for Jessica, who has spent the past couple years distributing feminine care products to women in the developing world with Project Dignity, which donates reusable menstrual cups to women who normally can’t afford to use anything for ‘that time of the month’.
Watch out Gwyneth Paltrow, Jessica Alba and Blake Lively–it seems there’s another celeb Earth Mamma competing for the title of ‘Eco Queen!’