Jeans made from hemp are much better for the planet than cotton denim. Here’s why
By Chere Di Boscio
There’s sustainable denim – then there’s REALLY sustainable denim! Slow Jeans falls into the latter camp, for one main reason. These are jeans made from hemp!
Rather than using water-greedy cotton, Slow Jeans makes their pants from Himalayan hemp. This wild plant has been growing naturally in the pristine Himalayan mountains in Nepal and India for over 5,000 years. It needs no irrigation except for natural rainfall, and requires no fertilisers or insecticides. In fact, even the seeds need no human intervention – they just grow! It only takes 90 days for an adult plant to grow.
Jeans made from hemp save 3500 litres of water per pair, which is great. But there’s more! While cotton denim is known to be tough, jeans made from hemp are up to four times more durable than a normal pair of jeans.
Plus, Himalayan hemp’s anti-microbial properties prevent the development of odour-causing bacteria and keeps skin irritations and infections away. As if that weren’t enough, something else we love about Slow Jeans is that they get softer and more comfortable with each wash.
As you may know, hemp is a true wonder plant, and it does amazing things for people and the planet.
In 2016, Shreyans (the Founder and CEO of CanvaLoop, the parent company of Slow Jeans), set out on a journey to make a truly sustainable fashion material. He decided that there was no better option than to create jeans made from hemp.
“Belonging to a family business that has been in synthetic textiles for over 40 years, I have witnessed first hand the impact of fashion on the environment. When I discovered hemp, I realised its potential to replace mainstream textile materials as a much more sustainable alternative. The next challenge was to build the adequate technology that could convert the hard bark of the plant into a super soft fibre, fit for making modern apparel. Once we achieved that, we asked ourselves – what can we make from this fabric? That’s when SLOW Jeans came into the picture,” he said.
Shreyans loved the fact that hemp consumes more CO2 per metre than any other crop, making it a carbon negative fibre. As a fabric, it protects the skin from UV rays, and it wicks moisture away from the skin. His goal is now to take what he calls ‘the world’s oldest fibre’ and put it back into the fashion mainstream.
Your Chance To Wear – And WIN!
Now is the time for you to try on the best pair of jeans you’ve ever owned!
If you pledge $89 or more, you’ll get a pair of these Slow Jeans in the colour of your choice – black, indigo or sky – and help the brand succeed. Slow Jeans will send your pants anywhere in the world. It’s truly a bargain, especially considering that most eco denim brands charge well over $100 per pair. In fact, the normal retail price for Slow Jeans is $159 – that’s a saving of $70!
Otherwise, if you would like to win a pair of these awesome jeans, we’ve paired up with Slow Jeans to give one lucky winner the chance to select a pair of denims in their choice of size and colour. Slow Jeans come in a variety of styles for both men and women,
To enter, just fill in your details in the form below.
Competition ends on December 4 2020.
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