Clothes Fashion Vintage

Kawaii! Japanese Vintage Clothing

By Chere Di Boscio

When we think ‘vintage clothing’ we usually envision Mad Men era A line skirts, flowing hippie dresses from the 70s, or if we’re going back further, war-era pencil skirts and bolero jackets. Rarely do we think of cutting edge Japanese fashion, but given that the definition for ‘vintage clothing’ is anything roughly over 20 years old, it seems the big Japanese designers can now finally enter the fold.

To help bring these stylish garments to the public, the slow-fashion focused online retailer Yoox.com has paired up with iconic New York based journalist Lynn Yaeger to create a capsule collection of Japanese vintage that’s flying off the virtual shelves.

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For her selection, Yaeger has focused on the groundbreaking work of Rei Kawakubo of Comme des Garà§ons, Junya Watanabe, Issey Miyake, Yohji Yamamoto, Kenzo Takada and Kansai Yamamoto, all of whom revolutionised the way we think of the shape, colour, and fit of clothing, as well as the concepts of luxury and gender. “These clothes are revolutionary in their conception and execution,” Yaeger enthused to the Independent. No wonder the title of the collection is titled Mezurashi Hakken: the Japanese Revolution.

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It wasn’t easy to find these sartorial treasures. Yaeger says she “searched the world” for the Japanese vintage clothing in this collection, with some help from a vintage-product expert from Italy. The reason she loves these pieces, she says, is that they are “eternally chic; they may look strange on the hanger, but they look divine when worn”. Miyake’s signature pleats, Kawakubo’s avant-garde creations and Yamamoto’s romantic looks are all represented, and Yaeger has no doubt they are still as  fresh and interesting as the first day they hit Tokyo’s runways.

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She is clearly delighted with what she spent years looking to find. But you needn’t travel the world as she did to get some jaw-dropping Japanese vintage of your own: “The internet makes treasure hunters of us all,” Yaeger says. Time to start hunting!

You can see the whole Japanese vintage clothing collection by clicking here.

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Chere Di Boscio

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