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By Chere Di Boscio
Thrift shops are getting slick. No longer are they dusty, musty deposits for castoffs – today, they’ve upped their marketing game to compete with (highly unsustainable) fast fashion shops. For example, they’re selling clothing online, and they’re also using top designers to style looks to entice the public.
Take Barnardo’s, for example. The UK’s leading children’s charity teamed up with a cheeky, much-loved British designer to create an Autumn/Winter Lookbook which features plus sized models. Their trend guide showcases the different clothing styles and looks which can be created from items in Barnardo’s stores as well as promoting the notion of sustainable fashion and pre-loved clothes.
To encourage people to shop more consciously, Henry Holland, owner of designer brand ‘House of Holland’ and the H! collection for Debenhams, has helped create a selection of seasonal outfits from items found in Barnardo’s stores for the charity’s latest trend book.
As a passionate campaigner for sustainable fashion, Henry was keen to showcase the vast range of styles in Barnardo’s stores and to show how fun and simple it is to create on-trend outfits on a thrifty budget by upcycling pre-loved clothes.
Henry explains why he loves vintage clothing: “Fashion is what we make it; it’s an opportunity to express who we are and to tell our own unique stories through the clothes we wear. Style and quality don’t have to come at a cost. It’s all about getting creative and finding something that works for you, which is what I love about charity shops. The autumn/winter edition of ‘One of a Kind’ shows you just how easily this can be achieved by incorporating pre-loved items into your wardrobe from your local Barnardo’s store.”
The designer has found a wealth of on-trend maxi coats, turtleneck sweaters, brightly coloured ankle and motorcycle boots, as well as chic jewellery at Barnardo’s high street charity shops to create his looks. Not only are all these styles helping the planet by sparing it from landfill, they’re also helping children, since every item purchased goes towards helping Barnardo’s end one of the biggest problems that still plague our society – child abuse.
The charity has helped transform the lives of millions of disadvantaged children in the UK, and continues to help families to build a better future. In 2016/17 more than 272,000 children, young people, parents and carers were supported by Barnardo’s through more than 1,000 services across the UK, such as young carers, care leavers, foster carers and adoptive parents, training and skills or parenting classes.
Roy Clark, director of retail and trading at Barnardo’s, was thrilled with the outcome of Henry’s work: “Having Henry on board is fantastic – he has a lot of influence in the fashion world and we really hope he can inspire people to go out and create their very own one-off outfits and develop their own styles at prices they can afford,” he said.
The high quality items prove you don’t have to compromise on style when shopping in Barnardo’s stores; you have the power to create your own one-of-a-kind look using quality pieces at affordable prices. “I really hope these looks inspire you to create your own Barnardo’s style in-store today,” says Henry. We hope so, too!