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By Chere Di Boscio
Stylist Morgan Bogle and her photographer boyfriend Scott MacDonough love animals a lot. They rescue dogs, volunteer at wildlife reserves, and are vegetarian, but still, they felt it wasn’t enough–the pair wanted to help others help animals too. So, they decided to combine their passion for animals with their eye for fashion, and in 2012, Freedom of Animals was born.
Freedom of Animals is a fully sustainable and ethical vegan leather bag line as dedicated to design as it is to ecology. Don’t think there’s any nasty, plasticky vegan leather here: all this label’s core materials are comprised of post consumer materials that are woven in with organic cotton and coloured with vegetable based dyes, resulting in a sturdy yet luxurious fabric.
Indeed, the texture of the bags by Freedom of Animals is as sumptuous as the finest real leather, but unlike leather (and most other vegan leather brands, in fact), no harsh chemicals are used in the manufacturing of these accessories; moreover, all materials used comply with EPA guidelines to ensure sustainability and durability.
With designs inspired by the work of Stella McCartney, Celine and The Row, these minimalist bags have been a hit with celebs like Ann Hathaway, Nikki Reed and Sarah Jessica Parker, but what makes Bogle proudest is the fact that she’s giving people a fashionable, cruelty-free option: “What you purchase and consume is the biggest voice you have in the world,” she says. “We hope to give people an option to participate in positive change by moving away from the slaughter of animals in the name of fashion.”
The brand continues to grow in popularity, especially since actress Nikki Reed partnered with them to create two collections that she says she’s ‘literally obsessed’ with.
“Our first collection was inspired very much by—I would say boho-Venice Beach mixed with New York-chic—because her (Morgan) and I literally tried to combine our personal styles together. And then this new collection, spring, was targeting more high fashion and style and trends were more of a priority than having the bags reflect our personal styles,” says Reed.
“I literally only wear our bags. As soon as the mini-bucket came out, I can’t bring myself to wear anything but that bag. That whole design was inspired by my fans actually because I asked them, Okay, guys. What do you want to see? They all said the same thing, that we love the style, but some of them, my younger demographic especially, were saying, “Hey, we want to be a part of the sustainable fashion movement. But we want something slightly more affordable.”
Affordable and sustainable – that pretty much sums up the vibe of Freedom of Animals!
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