By Arwa Lodhi
One of the pioneers in Fair Trade and environmentally sustainable fashion, People Tree has been working with Fair Trade artisans and farmers in the developing world to produce their collections for over twenty years.
The label offers a true alternative to fast fashion with timelessly stylish garments that are meant to last, all hand crafted in organic cotton and sustainable materials, using traditional skills that support rural communities. There’s little doubt now that Fair Trade makes a powerful difference in helping to alleviate poverty in the world’s most marginalised communities, and People Tree is a proud trailblazer in this field.
But not only is the brand people-friendly; it’s Earth-friendly too. People Tree developed the first integrated supply chain for organic cotton from farm to final product and was the first organisation in the world to achieve GOTS (Global Organic Textile Standard) certification on a supply chain entirely in the developing world.
The brand also works hard to ensure that sustainable methods of production are used to minimise environmental impact; for example, their clothes are dyed using safe and natural dyes, and they source as many products as they can locally, choosing natural and recycled products over toxic, synthetic and non-biodegradable materials. Products are shipped by sea, never air, and are woven by hand, reducing energy use.
To ensure their styles are relevant and design-led, a variety of collaborators have been carefully selected, including Orla Kiely and recently, Emma Watson, who has designed two successful collections for People Tree.
After having just shown it at London’s prestigious Estethica showroom at London Fashion Week, the latest offering from People Tree is their Atelier line, as seen in the first few pictures above. Featuring monochrome checks, delicate embroidery and glass bead and pearl detailing as well as comfortable, loose silhouettes, the collection is one of the brand’s most ‘couture’ lines to date.
While Atelier is perfect for the office, what we have on our ‘must have’ list this winter is the cute owl sweater, which is a soft, timeless classic, perfect for snuggling into with a pair of jeans on cold nights. Let it snow!
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