Now, up-and-coming fashion brand AlaMairi has created a new bond between Scotland and a majority world country–this time, Pakistan.
There are no dodgy monarchs involved this time, however: Ala Mari is simply a luxury ethical fashion brand that uniquely fuses the cultures of Scotland and Pakistan in its garment designs, mainly by producing stunning colours, patterns and fabric that fuses the best traditions of both nations. The brand was a favourite on the EcoLuxe runway in London last year, and AlaMairi is also a social enterprise and supports the predominantly female artisans in both countries in earning a sustainable living from their skills.
We love the lush, velvety fabrics, intricate embroideries and minimalist cuts that define the brand, all of which you can see below in the brand’s recent look book, which proves beyond a doubt that even the most different of cultures can work together to create something singularly beautiful.
A University of Texas journalism graduate and serious chocolate enthusiast, Diane was a sub-editor at the Houston Chronicle before falling pregnant. Today, she is the proud mom of two kids under the age of three, and freelances for Eluxe in between nappy changes and feedings.
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