Eco Inspiration! Abury + Free People Photoshoot

Posted on Jul 6, 2014

Last Updated on Apr 16, 2020

By Diane Small

Way back in the 1970’s, Dick Hayne opened a store called Free People. As the business grew, the name was changed from Free People to what we all know as Urban Outfitters.

In time, his wife Meg came on to tend Urban’s private label division, which supported products exclusive to Urban Outfitters. In 2001, the couple realised they missed the vibe they’d created with Free People–the femininity, courage, and spirit–so they revived it, evolving the brand to embrace 20-something females who are “smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic.”

Calling in bag brand Abury was the perfect collaboration choice for Free People–the Berlin based brand’s ethical, eco-friendly Moroccan Berber bags were sure to strike a chord with sustainably minded young women–and men.

The result is a range of large totes, shoulder bags and back backs that come in a range of colours created by non-toxic dyes in Morocco, set onto goat leather that has been tanned via an eco-friendly process.

For more information, please click here.

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Diane Small

Senior Features Writer at Eluxe Magazine

A University of Texas journalism graduate and serious chocolate enthusiast, Diane was a sub-editor at the Houston Chronicle before falling pregnant. Today, she is the proud mom of two kids under the age of three, and freelances for Eluxe in between nappy changes and feedings.