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By Diane Small
In time, his wife Meg came on to tend Urban’s private label division, which supported products exclusive to Urban Outfitters. In 2001, the couple realised they missed the vibe they’d created with Free People–the femininity, courage, and spirit–so they revived it, evolving the brand to embrace 20-something females who are “smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic.”
Calling in bag brand Abury was the perfect collaboration choice for Free People–the Berlin based brand’s ethical, eco-friendly Moroccan Berber bags were sure to strike a chord with sustainably minded young women–and men.
The result is a range of large totes, shoulder bags and back backs that come in a range of colours created by non-toxic dyes in Morocco, set onto goat leather that has been tanned via an eco-friendly process.
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