Clothes Fashion

A Sterling Idea: Arjuna Silver Clothing

By Jody McCutcheon

The very definition of a conspiracy theorist is the ‘tinfoil hat‘ wearer, as a handful of previously-perceived-as-paranoid people thought electromagnetic radiation coming from appliances and mobile phone masts could harm us. Turns out, they’re actually right.

Exposure to electromagnetic radiation, which includes radio frequencies from mobile phones and phone masts, can lead to myriad health problems ranging from depression and headaches to cancer, especially brain tumours.

Mikaela Bradbury decided to address these growing health concerns with the creation of her Arjuna  clothing line. Arjuna is the Sanskrit word for “silver” or “bright,” and indeed the brand is quite the bright idea, made as it is from eighteen percent by-weight, positively charged pure silver ions.


Tested and proven within the military-industrial and medical industries, silver is an extremely protective material, and silver-plated clothing acts like a second skin for your body. Soft, lightweight, luxurious and beautiful, Arjuna fashions can be worn over, under or between other articles of clothing. Silver actually shields the body from electromagnetic radiation (i.e., from cellphones and other electronic technologies), and it’s been shown to kill germs and bacteria, reduce inflammation, improve circulation, regulate temperature, soothe skin sensitivities, and block RFID (radio frequency ID) theft. It’s not a cure-all, but it sure is close to one.



Ideally designed to shield the wearer from the constant bombardment of urban stimuli, Arjuna clothing acts as a sort of “mobile sanctuary,” incorporating the concept of “sacred space” into the mix. The idea is that the human body possesses an innate intelligence and ability to repair itself through a complex, super-sensitive feedback system in which cells intercommunicate via electric signals to regulate the body’s various life-nurturing processes. When these systems are inundated by electronic, bacterial, circulatory et cetera interference, a “toxic overload” can occur, potentially leading to disease and other problems that compromise the body. The sacred space provided by Arjuna garments helps to relieve such overloads and reset the body’s systems.


Arjuna clothing is excellent wear for activities like meditation, sleep and focused work or study. Generally, Arjuna-wear helps the wearer to maintain physical and mental balance, and offers unsurprising durability, lasting up to 250 washes. It’s also free of toxic elements like lead and mercury. The only drawback of Arjuna garments is that their main non-silver ingredient is nylon elastomer, a petroleum-based synthetic polymer, thus enabling our persistent addiction to fossil fuels.


Furthering the themes of “mobile sanctuary” and “sacred space,” Arjuna silver clothing endeavors to support safe havens worldwide, including those for at-risk women and children: for every Classic Travel Hoodie sold, Arjuna will donate a mosquito net to the women and children of the Ugandan parish of Mpoma. Fashion and human health have never shared such a “positive” connection.


Jody McCutcheon

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  • Reply
    Maria RG
    Jan 30, 2015 at 7:36 pm

    What a clever way to look good and protect yourself at the same time! Great article very informative!
    Cant wait to see more of these things incorporated in fashion!

  • Reply
    Davin key
    Mar 22, 2016 at 11:08 am

    Thanks for watching !

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