Nearly New Cashmere Co. is where Cashmere meets Serendipity in the Yorkshire Dales.
For the last few years, the brand has rescued, repaired and restored unwanted cashmere otherwise destined for landfill. With help from their select few Yorkshire artisans, they lovingly repair soft, stunning pieces of 100% cashmere for men, women and children.
Their business was founded by their chief thrifter, Ali Orr. A lover of 100% cashmere, vintage silk scarves, family life and the countryside, she had always disliked any kind of waste in her household whether that was food waste after a meal or the fast fashion culture she saw her four children surrounded by. Her discomfort with throwaway culture led her to uncover the real situation with unwanted cashmere and find her business. She discovered salvageable cashmere facing a landfill future so decided to rescue, repair and restore it before finding its new owner.
Today, their vision as a brand is for cashmere to be attainable to everyone while creating a more conscious consumer.
Affordability – Their one of a kind pieces are at a price point which is both reasonable and affordable, meaning this once widely unobtainable knitwear can now be part of everyone’s wardrobe.
Honesty – Both from the perspective of how they do business but also their products. They are transparent in the way in which they both market and sell their cashmere. Their customers know that they are buying second hand, reconditioned pieces.
Luxury – All of their cashmere is 100% pure.
Sustainability – They have fine-tuned the way in which cashmere is sourced. It is stock which would usually have been discarded. They rescue it, renew it and sell it.
They couldn’t do what we do without an amazing group of Yorkshire artisans who help to repair and accessorise each collection. By harnessing their expertise in sewing and recycling, the brand can refashion it into something else, like a pair of gloves or a snood!
They are on a mission to make this luxury fabric available to everyone at an affordable price, whilst doing our thing for the planet at the very same time.
Their collection is full of one of a kind gems just waiting to be discovered and they add items daily so it’s ever changing.
Shop for second hand, fully restored cashmere at their online shop at nearlynewcashmere.co.uk or in person at their Masham shop in the Yorkshire Dales.
Nearly New Cashmere would like to gift one lucky reader the sweater of their choice, to keep you cosy this winter!
All you need to do to enter is put your details in the form below.
Competition ended on November 1 2020. Congrats Lilian Watson!
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