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By Chere Di Boscio
The mission of eco friendly brand Sonas Denim is a simple one: to create happiness. And this happiness is not limited to human beings, either, but for animals as well!
Sonas Denim mainly uses recycled denim fabrics to create its jeans. For those interested in leather jeans, but not interested in killing cows or using plasticky ‘vegan’ leathers to get the look, Sonas offers a really cool concept: using wax to cover recycled and upcycled cotton denim textiles to create a leathery look. But the brand goes even further in their mission to make two-and-four legged beasts happy – the brand is now working toward building an animal sanctuary.
Co – owner of the brand, Christine has spent most of her 17-year law career defending the rights of animals and giving them a voice. It’s rewarding but often heartbreaking work, and she was looking for an outlet to continue her advocacy in a way that would take her out of the darkness of the courtroom and into the light of animals’ day-to-day lives.
Her animal sanctuary, which will be called Possums Welcome, is a place where she says “our Sonas brand ambassadors – that is, rescued dogs, cats, chickens, cows and other farm animals – will give people an opportunity to experience their unconditional love and purity of spirit, and learn the different ways we can all help keep animals safe from exploitation and suffering.”
Possums Welcome will be a beautiful rustic retreat off Highway 1 between Los Angeles and San Francisco, complete with a cozy inn, an adjacent cafe, stables, a barn, and enough land to provide a safe haven for animals in need. And, of course, lots of opportunities for guests to meet the animals and hear their stories, providing gentle enlightenment about the rights of all animals to live without cruelty.
It’s a great place for not only tourists exploring California, but also for anyone who needs a bit of emotional and spiritual healing. And of course, it’s also a great place for animals!
To raise funds for the sanctuary, Sonas Denim has launched a vegan leggings range, using FairTrade labour practices and featuring a digitally printed denim design in blue, purple and pink. They’re thick, stretchy and perfect for yoga, Pilates and other activities, as well as using as casual wear. Digital printing has a low eco-footprint compared to clothing dye, and the profits from each sale will go towards Possums Welcome. Christine’s life and business partner, Gerry, says: “We can’t wait for you to visit our sanctuary one day in the future, and every purchase brings us one step closer to creating this happy place, and creating Sonas for people and animals alike!”
To win a pair of these gorgeous Sonas vegan leggings in your size, just enter your details in the form below.
Competition ends on July 17th, 2017. Winner will be announced within 3 days after this date. Good luck!