By Courtney Yalen
Lipstick is a beautiful thing: feminine, colourful and grown-up. I’ve always loved the idea of it, but had two key issues with it: a) it dries my lips out, and b) it’s hard to find one that’s all natural in a decent shade. Result? I usually end up wearing lip balm every day. That’s it. Boring, I know!
Thankfully, I started writing for Eluxe and learned that there are quite a few great cosmetic brands that do produce a wide variety of red, nude, pink and coral tones, but I hadn’t yet found the perfect lipstick: one that doesn’t make my lips dry out, come off instantly, or contain questionable ingredients. So when I was asked to try and test 100% Pure’s Pomegranate Oil Anti Aging Lipsticks, I jumped at the chance.
First, let’s talk about packaging. The metallic pink tube feels sturdy and lush, and there’s a really pretty, intricate design etched on the outer part of the tube.
Each lipstick is vegan friendly and cruelty free, and importantly is made without synthetic chemicals, or dyes, nasty chemical preservatives or any toxic ingredients whatsoever. Even their rich, colourful pigments are made with fruit extracts alone!
As I mentioned, one of my biggest bugaboos about wearing lipstick is that I find it drying: I always seem to end up with little flakes on my lips that are still darkly pigmented, while the shade has faded notably on the rest of my lips. 100% Pure’s organic shea butter and pomegranate oil ensure that that never happens, and added vitamin C helps boost the natural collagen production in your kisser.
While colour preferences differ depending on personal choice and complexion, all three shades I tried from 100% Pure seemed perfect for my fair skintone (seriously! See below if you don’t believe me!), There was Poppy, a berry red shade that definitely looks quite a bit darker on their website than it actually is, but if you want to try any colours, never fear: 100% Pure now offer free swatches before you order online. I love this colour for the evening – it really makes my lips pop in darker light, and although reds can sometimes be drying for some reason, as I mentioned, this one is an exception to that rule.
The other shades I tried were sensual, pinkish Calypso and the sweet, more neutral Foxglove, two of their newer shades. These both look exactly as they do on the website. I thought that the more rose-hued Calypso would be my favorite, but then I tried on the Foxglove and BAM! I couldn’t stop looking at myself in the mirror.
The verdict? I wish I could say something negative about these, just to make this review sound more balanced, but I swear there’s really no downside here. I’ve been wearing this stuff for a week straight now; different shades depending on my outfit and the time of day. I’ve eaten many meals with these on, and while they may need a little touch up after a particularly oily meal, I can honestly say they don’t fade away unless you’ve brushed your teeth or wiped them off by eating something you need to open your mouth wide to eat, like apples. Oh, and by the way: I’ve all but abandoned my lip balms!