Beauty Makeup Skincare

Beauty without Bunnies: Indian Animal Testing Ban In Danger

By Amanda Nordstrom

We use them to make ourselves look more beautiful, but there’s nothing pretty about what many cosmetic companies are still doing to animals to ensure our cosmetics are safe: forcing substances down animals’ throats, dripping chemicals into their eyes and smearing ingredients onto their scraped skin in order to test products is an ugly business indeed.

Fortunately, such practices are now banned in the EU, and recently, India has made huge strides toward stopping this cruelty too. Earlier this year, following a two-year effort by PETA India, India passed a permanent  ban on testing cosmetics on animals, and it is currently considering a ban on  animal tests for household products (such as cleaners and detergents)  as well as a  ban on importing and selling cosmetics that have been tested on animals  in other countries. Yet shockingly, one group of very powerful companies is trying to turn back the clock on this lifesaving progress.


Companies Stuck in the Dark Ages

The Indian Beauty & Hygiene Association (IBHA) and its members–including Marico, Reliance, Procter & Gamble, Unilever, Shiseido, Johnson & Johnson, L’Oreal and others–are actively trying to  weaken or reverse India’s efforts to end animal testing. If they succeed, four poisoning tests on animals for cosmetics ingredients could be permitted in India again–a  huge step in the wrong direction.  Following numerous high-level meetings in which the IBHA and some of its members made it clear that although their websites speak out against animal testing, they’re in favor of weakening the law, PETA –in conjunction with PETA India–has  launched an online campaign  urging the IBHA to support, not obstruct, India’s progress toward becoming a cruelty-free country.

Other IBHA members include Amway, Avon, Wyeth, S. H. Kelkar & Co., VVF Ltd., Dabur, Godrej, Metropol India, Himalaya Drug Company, ITC Ltd., Jocil Ltd., Wipro Ltd., Kaya and Baccarose.



Harming Animals Is Never Necessary

Testing on animals often produces inaccurate or misleading results: Even if a product has blinded an animal, it can still be marketed to consumers. In the U.S. and many other countries, tests on animals aren’t required by law.  The European Union and Israel have banned tests on animals for cosmetics, and the EU went one step further to ban the marketing and sale of animal-tested cosmetics.   Israel’s ban on tests on animals also extends to household products.  Ironically,  many IBHA members are headquartered in   Europe–including Chanel, Oriflame, ELCA Cosmetics (a subsidiary of Estee Lauder), NIVEA, PZ Cussons and Pierre Fabre and most sell products there–so they would not be allowed to test cosmetics ingredients on animals in their own countries.

How You Can Help

There are more than 1,500 companies worldwide–including LUSH, The Body Shop, Pangea Organics, Future Skin, Shahnaz Husain  and Paul Mitchell Systems–that refuse to test their products on animals, and of course, any organic brand featured in Eluxe or Eluxe Exclusives would never even dream of doing so. But if you are concerned about safety, the next time you go shopping, consult  PETA’s list of cruelty-free companies  that use only modern and reliable non-animal tests for their products. You’ll feel and look your best knowing that your beauty regimen supports companies that never harm animals.

Still concerned about animal welfare? Why not join PETA’s campaign and  tell IBHA members to support India’s ban  on painful and inaccurate tests on animals, and make sure you buy cosmetics from brands like these. After all, there is nothing beautiful about making another living being suffer.

Chere Di Boscio

This site uses affiliate links with brands we trust, and if you make a purchase using a link, we may receive a commission.

Did you enjoy this post? Want to show your gratitude? Please support us on Patreon!

Patreon logo Become a Patron

Share this page: 

This site uses affiliate links with brands we trust, and if you make a purchase using a link, we may receive a commission.


Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
Adithi Raghavan
Adithi Raghavan
4 years ago

Some companies based on Ayurveda like Himalaya Global supports animal testing via funding cruel animal experiments done to test their herbs although they claim to be innocent on their website. I hope cruelty free cosmetics make way in India

Ana Vazquez
Ana Vazquez
2 years ago

Is Dabur still testing on animals? I didn’t know. Some times I purchase the soaps thinking all the process is natural 🙁