By Diane Small
Beloved superstar Audrey Hepburn was–and is–loved around the world by millions. The Dutch born icon is remembered for three main things: her doe-eyed beauty, her acting skills, and her big heart. She loved animals and worked tirelessly with charities such as UNICEF, and also set up her own: the Audrey Hepburn Children’s Fund.
Now, stunning Chinese actress Li Bingbing seems poised to step into Audrey’s shoes. The star of several huge Chinese films, she’s bringing her talents to Hollywood in Transformers 4, but more importantly, she’s using her high profile in the world’s most populous country to draw attention to pressing environmental issues.
Working closely with the United Nations Environmental Program (UNEP), Bingbing has highlighted the plight of the elephant, educating Chinese consumers (who comprise the main market for ivory) about how their demand for the material is putting elephants at risk of endangerment. In fact, Li Bingbing is the first ever Chinese Goodwill Ambassador for the United Nations Environment Programme.
A dedicated environmental campaigner, Li Bingbing founded the L.O.V.E Green Movement in 2009, which encourages Chinese citizens to adopt resource-efficient, low-carbon lifestyles.
She has also extensively promoted the Think.Eat.Save: Reduce Your Foodprint campaign by the UNEP and its partners across social media networks in China. The campaign aims to reduce food waste and food loss worldwide.
Gucci Timepieces & Jewellery partnered with Bingbing and L.O.V.E in the creation of a special edition Bamboo watch and jewellery collection, which donates a percentage of sales to Bingbing’s charity. Specifically, these donations are aimed at saving endangered bamboo forests and the pandas which rely on them for survival.
There’s no doubt that Li Bingbing isn’t just beautiful and talented–she is also very generous and kind. Audrey Hepburn would be impressed.