Svala is a sustainably made LA based lingerie, sleepwear and loungewear company. The Svala range is made from breathable, cozy fabrics that feel luxurious against your skin yet are practical enough to wear everyday, to bed or around your home.
The line is made from sustainable materials such as organic cotton and are dyed using a low impact process with certified organic dyes. They also use factory surplus lace fabrics and trims which have been leftover from manufacturing. This helps to reduce waste by using existing fabric which might otherwise be discarded. The line is manufactured in downtown LA and other measures have been taken to reduce the carbon footprint of the brand including using clothing labels made from organic cotton and hang tags from recycled paper.
Svala is owned and operated by Helga Douglas who is originally from Sydney but now lives in LA. The inspiration for Svala’s name comes from Iceland, where her mother is from. Helga has always loved the Icelandic girl’s name Svala, meaning bird or swallow, which has always been considered a symbol of love, hope, freedom and loyalty in many cultures. Svala is inspired by Helga’s affinity for the relaxed, colorful feel of Sydney and LA and the simplicity of Scandinavian design.
To celebrate Valentine’s Day, Svala is having a giveaway so you can win a Vivien lace lingerie set of your choice! To enter, just fill in your details below before February 12th, 2017. For an extra chance to win, give Svala a shoutout on Twitter at @svalalove. And to learn more about the brand, visit their website at www.svala.co.
Congrats to competition winner: Sharon Vanstone!