By Diane Small
TAG Heuer is known for having collaborated with some of the world’s most eco-friendly stars, such as Cameron Diaz and Leonardo Di Caprio, to launch some very innovative sustainable luxury initiatives, such as the zero-emission plug in car the TAG Heuer Tesla Roadster, which was part of the Swiss watchmaker’s “global mission…to protect our planet”.
Now that mission has extended to the smartphone market with the TAG Heuer Meridiist Infinite phone, a luxurious “communication instrument” made from rubber, carbon and Titanium, which the company promises will stay eternally charged thanks to an invisible photovoltaic component built into its sapphire crystal screen.
TAG claims the innovation will usher in “a new era in the mobile industry, pushing the limits of portable devices autonomy”.
While this technology is not necessarily brand new–we have reported on it here in Eluxe before, in fact–you can’t really knock a phone that automatically begins to auto-recharge as soon as the screen is exposed to any form of light-be it sunlight or artificial. There will always be enough battery to at least stay on standby mode–perfect for anyone in remote areas or taking long journeys.
Only 1,911 Meridiist Infinite phones will be produced initially, but there’s no doubt that other phone manufacturers will be pressured into following TAG’s eco-friendly lead. Watch this space for more perpetually charged phone models in the coming months.