Clothes Fashion

Sustainably Sexy: UnderProtection

UnderProtection_SS13-87519_lowres_RGB-940x520

By Arwa Lodhi

By all rights, dip dye usually belongs in the realm of scratchy hippy fashion. But one Danish company has made it the sexiest style around.

UnderProtection creates playsuits, jumpsuits, swimsuits and lingerie from sustainably luxurious cotton, soy, silk and bamboo.Featuring brilliant colours, the sporty-but-sexy clothing is made by fairly waged workers in India before reaching European shores.

One look at the brand’s SS14 photo shoot, below, will explain why we’re so enamoured with the brand. The summer of ’14 just may be the hottest yet.

Underprotection_SS14_21807_hires_RGB

 

Underprotection_SS14_22802_hires_RGB

 

Underprotection_SS14_22475_hires_RGB

 

Underprotection_SS14_21918_hires_RGB

 

Underprotection_SS14_22087_hires_RGB

 

Underprotection_SS14_22537_hires_RGB

 

Underprotection_SS14_22656_hires_RGB

 

Underprotection_SS14_22592_hires_RGB

 

Underprotection_SS14_22709_hires_RGB

 

Underprotection_SS14_22391_hires_RGB

Photography: Henrik Adamsen / henrikadamsen.com

Make-up: Vivi Pilgaard / UniqueLook

Model: Mathilde

Brochure design: Anders Bundgaard / klor.co.uk

Retouching: Jimena Kley



You Might Also Like

2 Comments

  • Reply
    Brooke Vlasich
    Feb 12, 2015 at 11:41 pm

    I love all of these prints and mixes of colors, especially the leopard-print multi-colored bathing suit! Silk and bamboo sounds like wonderful fabrics for undergarments too. My only critique is I wish fashion companies would stop having models pose with pouty lips and open mouths. I’m ready to see a woman who smiles and is confident and comfortable when she poses, that’s more sexy to me than always trying to impress or look seductive.

    • Reply
      Chere
      Feb 13, 2015 at 1:06 pm

      Good point, Brooke! I reckon the idea may have been to make the model look ‘fierce’ as she was representing an endangered cat? Just a thought!

    Leave a Reply