Fashion Fashion week

New York Fashion Week 2015

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By Arwa Lodhi

New York led the pack this SS15 Fashion week with a wide variety of designers showing that the Big Apple is definitely a Green Apple now: several top brands showed eco friendly fashion on their runways, ranging in style from denim and Boho Chic to haute sportswear.

Here’s our pick of the best for next spring and summer from New York Fashion Week 2015

Suno

Softly does it this season at SunoErin Beatty and Max Osterweis showed a variety of prints, including pinstripes, stripes and plaid–sometimes even worn together – but the result was charming, not grating.

Dresses were patchworked together from florals and mesmerising squares; drawstring pyjama trousers came teamed with crisp white shirts to add up to a “smart-casual” look, and soft hankerchief hemlines added to the overall charm we can expect to see in the summer of 2015. 

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Edun

Asian inspiration was the key this season for the brand owned by Mrs. Bono Vox, aka Ali Hewson. Minimalist lines, a monochrome palette with splashes of deep blues and blood reds were adored with Japanese Obi style belts. But just when we thought the collection was turning far to the East, designer  Danielle  Sherman directed Edun back to its African inspiration with a scattering of dots inspired by the  kponyungo masks of certain tribes living in the Ivory Coast.

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Organic by John Patrick

It seems John Patrick took sportswear as his main inspiration at Organic this season. Cropped sweatshirts, boxing-inspired satin shorts, Karate Kid belts and tiny bra tops all screamed ‘let’s get physical’.  There’s no doubt this will be a key look for next season.

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Harare

Morocco is the true spiritual home of Boho chic, so it’s no surprise that Harare‘s Caroline Fuss took her label in that direction this season. The eco friendly designer, whose work is mainly comprised of cotton fabrics woven by fair-waged artisans in the developing world, took a cue from the Berber tribes of North Africa and included hand-embroidery, macrame, fringing and metallic embellishments as a nod to these nomadic people.

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Pharrell Williams for G Star Raw

As usual Pharrell stole Fashion Week’s spotlight, but this time, not as a mere front row attendee. No, the music superstar was there to promote his collaboration with G Star Raw’s collection, which used thread from his Bionic Yarn.

Guests at the “Ocean Night” themed night were put in the mood for the event by walls full of the projections of gently swaying ocean waves, to remind them that Bionic Yarn is in fact made from plastic ‘rescued’ from our polluted oceans.

G Star Raw’s collection was comprised of jeans, denim shirts and ocean-themed printed T-shirts—all of it very wearable indeed.

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