Clothes Fashion

Stella McCartney’s New Adidas Collection

ecofriendlyproductadidas

By Arwa Lodhi

Stella McCartney has teamed up with Adidas to create a new sportswear collection defined by fresh, citrus colours and light, breathable materials.

397837 Adidas by Stella McCartney Studio Techfit leggings  at THEOUTNET.COM for AED 270336210 Adidas by Stella McCartney Cotton-blend jersey yoga pants  THE OUTNET.COM

While some have criticised McCartney for teaming up with Adidas because they once used sweatshop labour, it must be said that the sportswear manufacturer has since learned from its past mistakes, and is now dedicated to sustainability.

336198 Adidas by Stella McCartney RUN PERF T-SHIRT SHORT SLEEVE THE OUTNET.COM

For example, the Adidas Group has established a greenENERGY Fund, which has seen over $2m committed to energy efficiency projects across the globe.

397828 Adidas by Stella McCartney Run hooded windbreaker jacket  at THEOUTNET.COM for AED 608

The fund is dedicated to making green investments in sustainable companies, and has worked with the Environmental Defense Fund’s Climate Corps program since 2010 to identify energy and money-saving opportunities across its portfolio.

336215 Adidas by Stella McCartney MICOACH BRA U-BRA  THE OUTNET.COM

 

What’s more, the Adidas by Stella McCartney collection is part of the Adidas Better Place Program. To qualify for the program, all materials used in collections must come from sustainable sources, be produced without dangerous chemicals, and be manufactured under the highest workplace standards with waste and energy management systems. In accordance with new rules set out by McCartney’s holding group, Kering, all Adidas by Stella McCartney products are also PVC free.

Whilst we here at Eluxe have criticised McCartney for her use of petroleum by-products and other eco-unfriendly materials in her work, we do feel that combined with Adidas’s dedication to eco-investment, this latest collaboration gets two thumbs up–one for being fashion, and one for being planet-friendly.

397845 Adidas by Stella McCartney Kea Clima sneakers  at THEOUTNET.COM for AED 445

All images courtesy of Stella McCartney and the Outnet.com

Love Stella’s stuff? To shop the look, just click here. 

 



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1 Comment

  • Reply
    Saconjo
    Nov 28, 2015 at 1:34 pm

    I want to by a rose ténis like the one on top

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