By Arwa Lodhi
Stella McCartney has teamed up with Adidas to create a new sportswear collection defined by fresh, citrus colours and light, breathable materials.
While some have criticised McCartney for teaming up with Adidas because they once used sweatshop labour, it must be said that the sportswear manufacturer has since learned from its past mistakes, and is now dedicated to sustainability.
The fund is dedicated to making green investments in sustainable companies, and has worked with the Environmental Defense Fund’s Climate Corps program since 2010 to identify energy and money-saving opportunities across its portfolio.
What’s more, the Adidas by Stella McCartney collection is part of the Adidas Better Place Program. To qualify for the program, all materials used in collections must come from sustainable sources, be produced without dangerous chemicals, and be manufactured under the highest workplace standards with waste and energy management systems. In accordance with new rules set out by McCartney’s holding group, Kering, all Adidas by Stella McCartney products are also PVC free.
Whilst we here at Eluxe have criticised McCartney for her use of petroleum by-products and other eco-unfriendly materials in her work, we do feel that combined with Adidas’s dedication to eco-investment, this latest collaboration gets two thumbs up–one for being fashion, and one for being planet-friendly.
All images courtesy of Stella McCartney and the Outnet.com
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