By Chere Di Boscio
As London’s Fashion Week kicked off this last, some of the biggest names in fashion showed off their AW14 collections–and many of them were sustainable brands. In fact, about 30% of the designers showing in this season’s FW14 collections could be classified as creators of ‘ethical fashion’–as opposed to under 5% in 2005.
Creations by British based designers including Katrien Van Hecke, Ada Zanditon, Fabryan and Liora Lassalle will be shown in London alongside the man who probably deserves the title of the king of eco-fashion, Christopher Raeburn.
But there’s one brand that’s been eco-friendly long before the term became associated with fashion: Pringle of Scotland.
Pringle’s prime material source has been natural cashmere and wool, since the brand was born in 1815. It was initially renowned for having created what is known today as the Pringle signature argyle pattern, which was immediately adopted by the Duke of Windsor and the fashionable set of the time. Pringle also took a sporty two-piece cardigan and sweater set from the golf course and retailored it to create the ‘twinset’, and a classic British style icon was born.
Today, the brand is known for its eco-friendly style. Using cashmere and wool has many benefits: not only are these 100% biodegradable and natural, but they also return valuable nutrients to the soil when they biodegrade. Both have naturally insulating properties, making them the perfect fabrics for staying snug in winter. That being said, they constantly react to changes in body temperature, meaning they retain the wearer’s thermophysical comfort in both cold and warm weather.
But organic virtues aside, Pringle of Scotland’s collections are covetable for their precise tailoring, creative use of colour and for the refined quality of the textiles used.
We were blown away by the variety of textures seen on the FW14 models at London Fashion Week this year: from butter soft turtlenecks and fluffy sweaters to ripped and torn punky jumpers and jacket details fashioned into into what seemed to be soft spikes, Pringle of Scotland showed beyond a doubt that natural materials are just as versatile as man-made.