By Diane Small
I first discovered German brand Farrah Floyd at a gym, of all things. She was being profiled in a documentary about sustainability in fashion on the German ARD channel, which was later internationally broadcasted on Fashion One TV. I was just channel surfing in a hotel gym treadmill when I heard the presenter mention the words ‘zero waste‘ and when I saw the clothes, I nearly slid right off the machine. I was hooked!
Using only certified organic materials, Farrah Floyd is a Berlin based womenswear label that seriously cares about sustainability. The brand combines quality materials with quirky design to create pieces that are comfortable to wear, and anti-seasonal – meaning every collection is uniquely designed in a way that goes against passing trends and has a timeless, urban feeling to it. All of these American made pieces can also easily be mixed and matched with other items in your wardrobe.
The brains behind the brand isn’t named Farrah Floyd – it’s actually Bojana Draca, a young designer who has presented at industry events such as the Greenshowroom, Ethical Fashion Forum Brand Preview, and Milano Unica.
Trained in fashion and textile design and holding a Master’s Degree in Sustainability in Fashion, Bojana combines interesting sartorial concepts with finely honed technical skills and sustainable design strategies to create the Farrah Floyd brand.
Besides having created six collections, Bojana’s professional achievements include receiving Bronze in the Creative Conscience Awards (2012) and she also placed in the semi-finals for the (Eluxe supported) EcoChic Design Award in Hong Kong in 2013.
With her strong collections and increasing attention on her label, I’ll bet that Bojana’s Farrah Floyd will soon be one of the forerunners in the world of sustainable fashion.
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