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The Surprising Success of Jerarda Lake


By Arwa Lodhi

“I believe that we all need to care for the environment as much as possible because this earth is immensely precious and in need of pro-active mindfulness.” 

So begins our interview with Mexican based eco- jewellery designer Jerarda Lake.

Lake’s brand is deeply committed to sustainability – all of her materials are ethically treated and sourced, and almost all the metals are based on recycled materials. In addition, her handmade production is local, and she treats any waste materials with a strong sense of environmental awareness.

These are all great qualities: but what is it that led to the sharp rise of this new jeweller’s success?

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After all, Lake only launched her eponymous brand in February 2014, but already, her chunky, raw, bold pieces have already been featured on a New York Fashion Week runway, and on the catwalks of Mexico Fashion Week and in top magazines as well. 

Perhaps it’s because Lake knows how to make metal truly come alive. Taking inspiration from Mayan design, as well as Indian and South American tribal styles, Lake states that she believes that beyond personality, the components of her jewellery practically have a soul: “each piece possesses a life of their own and a deep desire to exist and come forth” she says.

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Her aim is to enter an artistic space where she can really understand the materials in order to best realise the forms she believes already somehow inhabit that natural resources she works with. She explains that  “the process of creating jewellery is intimately personal–introspective and intuitive.”

“I have an undeniable passion, admiration, respect, and gravitational pull towards the lines, textures, and shades of the antiques that are embedded in my memory from my childhood,” she continues.


Those lines and textures are as irregular and organic as the shapes of chicken claws, horns, rocks, sea shells,  tree trunks and branches that the designer finds worthy of becoming a form of jewellery. These shapes and themes seem to strike a primal chord with her clients, too—maybe it’s that resonance that has led to her being up for several prestigious awards.

In any case, such quick success has come as a bit of a happy shock to her, but her response is modest: “I am blown away by the heartfelt response my jewellery is having,” she says with a grin. Long may it continue.

For more information on Jerarda Lake, please click here.

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