By Diane Small
The label claims to be purely ‘inspired by nature to protect nature’. The way it works is this: the designers pick an endangered species, creates a collection that has that animal as its central theme, and then donates 5% of profits to its conservation via panthera.org . All clothing is based on all natural, eco-friendly materials and dyes to ensure the protection of animal habitats, too.
By using socially responsible business practices throughout the development and production process, animal behavior’s goal is to create a shift throughout the fashion industry towards a more thoughtful and responsible way of doing business.
Their first ever collection focuses on the Amur Leopard, considered to be the world’s rarest–and most endangered–cat. This beautiful creature, which lives in Northeast China and Russia faces several threats to its existence: loss of habitat, insufficient prey, poaching and illegal trade, and a threat by farmers, who often kill these endangered cats when they attack their farm animals for food.
You can see the Amur Leopard’s influence clearly in animal behavior’s collection through the classic leopard print presented on tops and blouses, and the animal’s coat forms the basis for all colours used in this collection. We’re particularly loving the elegant pantsuit–top of our must-have list for spring!
For more information, please click see: weareanimalbehavior.com