By Diane Small
From Sherlock Holmes to Jude Law, James Bond to Daniel Craig, British men are mainly known for two things: their dry sense of humour, and their sharply smart style. Jermyn Street-based designer Emma Willis has helping to define the latter since 1999.
Creating classic ready to wear and bespoke menswear from only the finest natural materials including Swiss cotton and silk, Emma is particularly fond of Irish linen for increasingly hot summers.
“Their linen is the best as they use flax grown in Belgium and France which has very high quality soil which is carefully tended to, plentiful moisture from the North Sea, and enough sun in summer to dry it out,” she says of Irish linen.
She continues: “Like Swiss cotton, it is the care and knowledge applied to the yarn dying, weaving and finishing processes that give the material the lasting, stable colour, and fine texture, owed also to the careful maintenance of their looms”.
Emma’s ready to wear collection for the summer of 2014 is comprised mainly of pastel blues, pinks and greens, as well as white, of course–along with a few Bengal stripes in white and sky, and white and green, thrown in for good measure.
The shirts have soft collars and cuffs, flat unlined fronts to hang softly, with their gently rounded tails perfect for wearing out as well as tucked in, no pocket, and can be made especially as bespoke or bought ready to wear.
Well dressed men, including supermodel David Gandy, who is a fan and recently wore Emma Willis on the cover of GQ–wear Emma Willis for work, especially in hotter climates where linen really protects them from the heat. But these shirts are also ideal for dressed up days out, or dinners and cocktails with friends. Of course, they’d also make the perfect Father’s Day gift for any man of taste–and Emma has recently developed a new range of woven ties to accompany her buttoned downed beauties.
Even if your guy lacks Brit wit, Emma Willis ensures he can still rock some British charm.
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