By Chiara Spagnoli Gabardi
Good news! Veganism is on the rise–not only as a dietary choice, but as a fashion choice too.
From is the new trend in food and it’s also spreading out in the fashion world. Although clothing that doesn’t rely on the killing of animals is usually a good thing, many vegan brands create their designs from PVC, PU and other toxic chemical based materials, making them essentially well-branded plastic tat. For that reason, we’ve carefully selected five vegan brands that are conscious of not only their treatment of animals, but their environmental impact, too.
Here are 5 vegan fashion brands you will be sure to love.
This animal-loving, young British designer and illustrator has his own range, but has also created capsule collections for men and women at ASOS and People Tree, amongst others.
Whilst all of his collections are vegan, we particularly love the graphic T-shirt ranges, which often include pro-animal slogans.
Olsenhaus Pure Vegan was founded in 2008 by Elizabeth Olsen. The New York City label’s founder has always been an outspoken advocate against the use of animals for food, clothing, experimentation and entertainment, and whilst there was no information on her site regarding the exact materials used in her shoes, from what we can see here, there is a high component of canvas and cork and a lower one of plastics, compared to most vegan brands.
These beautifully colourful, joyous shoes are sold today in 14 countries at select retailers, both department stores and boutiques, and can be found in the closets of Cameron Diaz, Emily Deschanel, Gwyneth Paltrow and many other A-listers.
Beyond Skin is a label you may have heard of, after they shod Olga Kurylenko on the red (or rather, Green) carpet at the last Oscars ceremony. Totally eco-friendly, the brand takes care in working closely with factories and suppliers to ensure the reduction of carbon footprint, and unlike other vegan brands, Beyond Skin knows that creating ‘pleather’ is bad for the environment, so only uses recycled materials. The handmade shoes and pure ethics have conquered the hearts of eco-celebrities such as Natalie Portman, Anne Hathaway and Leona Lewis. Bonus: the kind-hearted brand pledges to give 1% of their profits to grass-root environmental and social projects.
Good Guys, as the name defines, is kind, but also chic, timeless and naturally leather free. The brand’s tres Parisian shoes are created for both genders, using earth-friendly materials such as micro-fibre, canvas and natural rubber. This mixture results in a light, waterproof, durable and comfortable shoe which can now also be bought globally on their Online Store. This elegant, Gallic-chic brand truly makes being a ‘good guy’ easier!
Kuyichi is a conscious fashion brand that launched in 2001 with the goal of introducing socially-responsible organic cotton jeans. The first organic cotton the label used was a Tanguis strain from Oro Blanco in Peru–so it’s not surprising that the brand’s name is derived from the Peruvian God of the Rainbow who brought colour to society as well.
Sustainability is Kuyichi’s mission, so it uses recycled cotton, recycled plastic bottles and alternative materials such as hemp and tencel. Their marvellous collections try to improve, in collaboration with the NGO ‘Solidaridad’, the working and living conditions in developing countries through the development of fair trade organic coffee and fruit business in Latin America. Kuyichi proves that you don’t need to go “somewhere over the rainbow” to find greatness that’s sustainable.